The cornerstones of long-term,sustainable business success
There are four cornerstones of long-term, sustainable, business success: Messaging/Copy Branding/Image Planning/Strategy Publicity/PR Each of these elements must be in place to ensure your marketing success and long-term business sustainability. While these...
Turning your ideas into action
“A thought become a bright idea and when put into writing words turn ideas into action.” I don’t know about YOU but I’ve been thinking about creativity, ideas, and action. I mean, there really is no shortage of ideas. As a creator I have to...
Let’s talk about sales
Beyond your message, brand, plan, and publicity — Let’s talk about SALES. When you’ve been in business for any length of time, you’ve likely started to build a solid foundation. You’ve invested in… Branding/Image Planning/Strategy...
Branding, Positioning and Niches
How are YOU showing up and what are you known for? What branding, positioning and niches have represented your business over the years? Does your current brand position you as THE expert? Have you narrowed your niche too much? Not enough? Is business cruising along...
Ask Lisa: Why are branded email addresses important?
Q: Do I need an email address that matches my website address? A: The short answer is “YES!”. Business owners and entrepreneurs often ask me “are branded email addresses important?”. They absolutely are. Here’s why. An unbranded email...As Seen In
Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.