Vision Are you on track to accomplish your BIG vision and mission?

Often we are so close to our own business vision that we forget how important it is to get outside perspective to move us forward and encourage our growth.

Your ability to carry forth your vision increases with planning, strategy, implementation and collaboration. It allows you to anchor in your legacy and create a lasting impact in the world and within your profession. I mention this because, it’s never too early to start planning for your success, the New Year, (even upcoming quarter) or for your next big project

It’s also important to reassess what you’re doing now (be sure to read my blog post Re-Evaluate, Re-Package Re-Position but don’t Re-brand here).

In fact, I suggest re-evaluating where you are in your business at a minimum quarterly (this applies to updating your web content and strategy, too).

As entrepreneurs and business owners, we naturally grow, evolve, and change (usually at rapid pace).

NOW is a great time to evaluate where you are, where you’ve been and where you’re going. This includes reviewing projections, making adjustments and creating a solid plan for success. As we grow and evolve this may mean that our business model will change, too.

For example: My core offerings are web makeovers, web copy and strategy and content strategy plans. This is not all that I do and as such my business is evolving based on my BIG vision (which, by the way, is to change the way we market forever). My big vision ties directly into my mission which continues to evolve (or at least the way I’m making it happen continues to evolve). In addition to my core offerings I’m now called to more paid speaking, training and breakout sessions to teach the NEW marketing model for success. I also offer one-to-one coaching/consulting/mentoring and VIP Business Marketing Strategy Days.

My BIG mission is to give YOU a voice to turn your ideas into something that matters with relationship based messaging and marketing strategies that come from a place of service FIRST. I serve mission-driven entrepreneurs including authors, speakers, coaches, teachers, trainers, corporate leaders, healers, change agents, artists and light-workers who are wildly diverse and seemingly have nothing in common. Yet you do have a common thread– that ONE common thread is A BIG MISSION (to facilitate positive change in the world and begin to heal the threads of humanity on our planet). You often struggle to turn your big mission into a palatable marketing message that gets results (mostly because what’s being taught is antiquated and manipulative and doesn’t resonate on a core, soul level).

As the creator of the NEW marketing model for success (as seen in Inc. Magazine and now the book Wonder Women: How Western Women Will Save The World) I step in to provide clarity and create marketing messages and strategies that matter, make a difference and make money.

My business is a freedom based business model so that I can work and play anywhere. Currently, I choose to be in the location I added in Ashland, Oregon. Since choosing to add another location here my offerings have continued to evolve. My business is now over 10 years young (we celebrated the birth of Write On Creative in October). And now, in addition to my core offerings, I offer one-on-one, high-level consulting and strategy services and am available for speaking, training and breakout sessions. I’m not necessarily changing what I do (it’s all about marketing messages and strategy) but I am re-packaging how I do it.

I share this with you because I teach by example. I want to know about your BIG vision. How does it tie in with your mission? Is it time to re-evaluate, re-package and re-position (not necessarily re-brand — a BIG pet peeve of mine)? AND if you’re curious about spending focused time on your business to re-evaluate, re-package and re-position be sure to check out the detailshere.

Be sure to comment below and weigh in (when you leave comments, I answer them personally –so, please engage). I want to hear your thoughts. You might also want to join the Write On Creative Community  and Manyon’s Musings delivered straight to your inbox.

Lisa Manyon is "The Business Marketing Architect," a content strategist for mission-driven entrepreneurs. She's the creator of the values-based "Challenge. Solution. Invitation.™" communication framework to create marketing messages with integrity by focusing on PASSION points (as seen in Inc. Magazine). She specializes in reverse engineering your most powerful solutions into profitable revenue streams. She offers coaching, consulting, copywriting training, and strategies to effectively market your business. Her content strategy plans are known to produce million-dollar results. She’s a #1 international bestselling author and award-winning speaker available to teach, train, and transform your audience with interactive Business Breakthrough Boutiques. She offers business-building resources on her award-winning blog.

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