There’s a very specific formula used by successful businesses like Virgin, PUMA, Southwest Airlines, TOMS, Zappos, Ben & Jerry’s and more. • What are you most proud of in your work? • Are you making a REAL difference? • Do you KNOW it’s time to make a change? I’m asking you about YOUR business and what you’re most proud of because if you’re not fired up about your business, it’s time to get recharged. I also want to share this resource with you because you can learn the formulas that most successful companies are using. Without a doubt I’m most proud of my “Challenge. Solution. Invitation™.” marketing and copywriting formula. Teaching and modeling a relationship first approach to marketing with integrity feeds my soul. When others are being evangelists for your philosophies you know what you’re doing […]

Are you READY for the SPOTLIGHT? I’m asking because even if you’re not excited about getting more exposure (media or otherwise), it kind of comes with the territory of owning your BIG MISSION and making a difference. Many years ago the Dalai Lama made a bold statement.  During the Vancouber Peace Summit in 2009 he said “The world will be saved by the western woman.”  It’s a tall order and there could be some truth to that because women do business differently. There are three universal truths about running a business 1. Owning a business isn’t for the faint of heart 2. When you have a BIG MISSION you will constantly be pushed to share it in bigger ways than you ever imagined (even if you always dreamed of being in the spotlight) 3. When you own a […]

David Meerman Scott’s book The New Rules of Marketing and PR doesn’t disappoint so I was immediately drawn to World Wide Rave. ~ Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories. This book has become a trusty reference guide and source of inspiration. Dog-eared pages & multiple sticky notes peek out to remind me of new projects and ways to really engage and build relationships with social media. While I’m not going to give you all of the content, I will share some points that really stuck with me and I encourage you to add this to your learning library. Especially if you’re still mystified by social media. Trust me, you need to dive in NOW. To start, my personal tip is to be you and be authentic. With that being […]

A Review of Peter Bowerman’s — The Well-Fed Writer In 2003 my life changed dramatically. I made some BIG decisions and one of these decisions was starting Write On ~ Creative Writing Services, LLC. I had always dreamed of being a writer and I’d written in some capacity in all facets of my career. I read The Well-Fed Writer by Peter Bowerman and my passion for writing was reignited. The book was one of the catalysts to making the best career moves I’ve ever made. Eventually Peter Bowerman released The Well-Fed Writer Back for Seconds. I devoured that book, too. He also released a second edition of The Well-Fed Writer ~ Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less. This book is chockfull of updated content from both of his original titles. It includes […]

Over the past four years I’ve noticed that the word “tribe” has become increasingly popular. As I’ve met new, wonderful and unusual friends there has been a common thread regardless of differences in opinion, background, nationality, political persuasion and quirky personality traits, we all want the same thing… We long for connectivity. We’re seeking our tribe. This isn’t a new notion – it’s simply changing shape. Innovators no longer wish to be associated with ho hum groups without cause or change. This is a very good thing. I wasn’t surprised that Godin rolled up his sleeves to examine the topic of tribes, community and the impact the Internet has had on connectivity. True to form, Tribes illuminates the growing popularity and need to be connected in a true and genuine way. It stretches beyond that and brings […]

Twitter is a micro-blogging site unparalleled to any other platform on the Internet today. In 140 characters or less tweeps connect with one another to share information, build relationships and yes, do business. If you don’t have tweeps, aren’t familiar with the twitterverse or haven’t started tweeting, it’s time to get on board. twitter Revolution ~ How Social Media and Mobile Marketing is Changing the Way we Do Business and Market Online by Deborah Micek @CoachDeb & Warren Whitlock @WarrenWhitlock is a game changer. Admittedly, I know just enough to be dangerous when it comes to technology. So, I was thrilled to find @CoachDeb and @WarrenWhitlock had created a book, that I refer to as “the ultimate twitter handbook” (which is a very real book with a virtual twist – meaning chapters are continued and ever-evolving on-line – […]

Susan Daffron does an exceptional job of mapping out what could be a quagmire of self-publishing. I am exited to add Publishize to my reference library and was honored to get a sneak peek at the book before it was even published.   If you’ve been considering writing a book, now is the time to do it. We are living in the information age and if you have knowledge, share it. Publishize honestly answers questions you might have regarding self -publishing and other publishing options as well. Daffron is upfront about the fact that the Publishize method isn’t for you if you want to have the next best seller in major book stores. At the same time, self-publishing has its place, and this book outlines ways to create passive income with your knowledge. You’ll explore various publishing options and […]

Sometimes it’s perfectly OK to be a quitter according to “the dip” by Seth Godin. This may seem contrary to everything you’ve heard before. At the same time,  Godin knows what he’s talking about. In his book, The Dip – A Little Book That Teaches You When to Quit (And When to Stick), Godin shares insight to help you determine if you’re on the right path and if maybe you should quit or stick it out. We all know that every new project, career opportunity or even hobby, usually starts out with tons of excitement and enthusiasm. Then, somewhere along the line we lose initiative, maybe we’re not as zealous as we once were or perhaps we’re simply stuck in a rut. One thing is for certain. If you continue to do the same thing you’ve always […]

Are you ready to Think and Grow Rich? Mindset has almost become a buzz word. What’s interesting about this is the effect mindset has on our everyday lives is not a new concept. I’m one of the many who tried to read Napoleon Hill’s Think and Grow Rich many years ago at a time in my life when I wasn’t receptive to the information. When I picked the book up again, I opted to read a copy of the original version. I’ve now read it a couple of times and revisit specific sections regularly. Each time I flip through the pages, I gain new insights into my own mindset. The book was originally written in 1937, long before I was born and the concepts remain invaluable and tangible today. If you haven’t read this book, or if you’ve tried […]

It seemed like a fitting time to revisit The Tipping Point since times are somewhat tumultuous (or at least being presented that way) with the political season, stock market changes, and more. It seems we are very near a new “tipping point” and during times of change it’s always good to explore what triggers change and makes epidemics occur. The Tipping Point is an excellent source for recognizing upcoming shifts and what makes them stick. Gladwell eloquently illustrates how little things make a big difference. It only takes one different approach or element to dramatically change the way people view the world, how we react to certain information and more. I think most of us have embraced this notion at least to some degree. One of my favorite ways to look at change is to consider this […]