Q: Is it a smart business move to buy email lists? I have been getting offers to buy lists to expand my reach. A: My short answer is that I don’t recommend buying email lists. Here’s an interesting and annoying look at why buying email lists and blasting...
Q: Why isn’t my website converting? I’ve spent a lot of time and money on my website and I’m just not getting the results I hoped for. What do you recommend? Should I scrap it and focus on social media instead? A: When websites are not converting,...
Q: Is it effective to dumb down marketing messages? I am working with a coach who is telling her program participants to just “dumb down your message like it’s for a 2 yr old.”. And, It doesn’t sit well with me. I don’t think my ideal...
Q: How do I craft messages for different audiences? My biggest challenge right now is our audience of entrepreneurial women is pretty mixed as far as how far along they are in business. Some are just starting to peek into the world of entrepreneurship as an...
Q: I’m in the process of making some big changes in my business and I know my message needs to be modified but I’m not sure how to do that. What’s your best advice? A: The answer to your question is a question. What type of messenger are you? In...
Q: I know that doing special promotions can generate income and I’d like to know if I should create a Black Friday or Cyber Monday promotion? A: My answer is, it depends. And, this applies to all holiday promotions. For most mission-driven organizations that I...