Ask Lisa: What does KPI stand for?

Ask Lisa: What does KPI stand for?

Q: What does KPI stand for? I keep hearing this term and it seems like a “buzz word.” Can you explain what it means and why it’s important? And, is it true that if I focus more on keywords and SEO that my website, email, and blogging will be more effective?  ...
Ask Lisa: What does KPI stand for?

Ask Lisa: Should I promote my waitlist?

Q: Should I promote my waitlist?  I’ve been coached that it’s a good idea to promote my waitlist. So, I added this to my marketing materials, including a landing page to fill an upcoming program, and I’m not getting the conversions I’d hoped...
Ask Lisa: What does KPI stand for?

Ask Lisa: Is long copy or short copy more effective?

Q: Is long copy or more copy more effective when writing copy?  Some say long copy is ineffective and others swear that short copy is the way to go. I cannot seem to find a straight answer. Some articles I’ve Googled on digital best practices have conflicting...
Ask Lisa: What does KPI stand for?

Ask Lisa: How often should I post on my blog?

Q: How often should I post on my blog? A: The answer is, it depends. First, start with a clear Content Strategy Plan. The best results for long-term business and brand sustainability come when you have a plan.  I recommend starting with strategy and writing into your...
Ask Lisa: What does KPI stand for?

Ask Lisa: How do I overcome sales objections?

Q: How do I overcome sales objections? A:  This is such a great question. My short answer is “DON’T”.  When you are clear about your value and the value you deliver, you don’t have to overcome objections or push anyone into the sale (although...