Q: How do I find my niche? My biggest challenge is being too broad in my message. I'm just doing work now to niche it out. How do you suggest I find my niche and ideal clients? A: Your question about how to find your niche is one I get often, and it's an important...
Q: Should I use AI to create content? I'm hearing mixed reviews. What are your thoughts? A: My answer is maybe but I'm not convinced it's a good idea to use AI to create content... here's why. Is AI the latest and greatest tool that can help improve productivity and...
Q: Is it a smart business move to buy email lists? I have been getting offers to buy lists to expand my reach. A: My short answer is that I don't recommend buying email lists. Here's an interesting and annoying look at why buying email lists and blasting promos to...
Q: Why isn't my website converting? I've spent a lot of time and money on my website and I'm just not getting the results I hoped for. What do you recommend? Should I scrap it and focus on social media instead? A: When websites are not converting, there are two...
Lisa Manhon |The Business Marketing Architect answers the question – Is it effective to dumb down your marketing messages?
Lisa Manyon | The Business Marketing Architect shares how to craft messages for different audiences and resources to get better results.
Lisa Manyon | The Business Marketing Architect asks What type of messenger are you? Take this quiz to find out.#AskLisa
Lisa Manyon | The Business Marketing Architect weighs in on whether or not to offer Black Friday and Cyber Monday sales
Lisa Manyon | The Business Marketing Architect shares the difference between journalistic writing and copywriting.
Lisa Manyon | The Business Marketing Architect explains Lorum Ipsum and how placeholder copy can impact your website results
Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.