Why Isn’t My Website Converting?
Q: Why isn’t my website converting? I’ve spent a lot of time and money on my website and I’m just not getting the results I hoped for. What do you recommend? Should I scrap it and focus on social media instead? A: When websites are not converting,...
Ask Lisa: Is it effective to dumb down marketing messages?
Q: Is it effective to dumb down marketing messages? I am working with a coach who is telling her program participants to just “dumb down your message like it’s for a 2 yr old.”. And, It doesn’t sit well with me. I don’t think my ideal...
Ask Lisa: How do I craft messages for different audiences
Q: How do I craft messages for different audiences? My biggest challenge right now is our audience of entrepreneurial women is pretty mixed as far as how far along they are in business. Some are just starting to peek into the world of entrepreneurship as an...
Ask Lisa: What type of messenger are YOU?
Q: I’m in the process of making some big changes in my business and I know my message needs to be modified but I’m not sure how to do that. What’s your best advice? A: The answer to your question is a question. What type of messenger are you? In...
Ask Lisa: Should I create a Black Friday or Cyber Monday promotion?
Q: I know that doing special promotions can generate income and I’d like to know if I should create a Black Friday or Cyber Monday promotion? A: My answer is, it depends. And, this applies to all holiday promotions. For most mission-driven organizations that I...As Seen In
Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.