Q: What are your top tips for writing copy? I want to make sure my copy and marketing messages work but I don't feel comfortable writing and I don't want to use pain points.A: Writing copy and crafting your marketing message is a personal journey. Here are some top...
Q: How can I get booked on podcasts? I hear you can get good exposure by podcast guesting but I'm not sure how to get booked on podcasts. What do I need to do? A: When you want to get booked on podcasts, the best thing to do is to be prepared. Podcast hosts are...
Q: What can I do about fake reviews online? I've noticed reviews from people I don't know on my Google Business Page and reviews that appear to be SPAM on my Facebook Business Page reviews. A: The best thing to do about fake reviews online is respond and report them....
Q: Should I trust AI to research information for my content? A: My answer is maybe. I suggest that you, and anyone for that matter, use caution whenever using AI for anything. AI - artificial intelligence is everywhere and while it's tempting to leverage the tool to...
Q: How can I get publicity for my business? I want to get more exposure for my business, but I don't know how to work with the media or get my business in the news. A: When getting press for your business, you have to have newsworthy information. By definition, news...
Q: How do I find my niche? My biggest challenge is being too broad in my message. I'm just doing work now to niche it out. How do you suggest I find my niche and ideal clients? A: Your question about how to find your niche is one I get often, and it's an important...
Q: Should I use AI to create content? I'm hearing mixed reviews. What are your thoughts? A: My answer is maybe but I'm not convinced it's a good idea to use AI to create content... here's why. Is AI the latest and greatest tool that can help improve productivity and...
Q: Is it a smart business move to buy email lists? I have been getting offers to buy lists to expand my reach. A: My short answer is that I don't recommend buying email lists. Here's an interesting and annoying look at why buying email lists and blasting promos to...
Q: Why isn't my website converting? I've spent a lot of time and money on my website and I'm just not getting the results I hoped for. What do you recommend? Should I scrap it and focus on social media instead? A: When websites are not converting, there are two...
Lisa Manhon |The Business Marketing Architect answers the question – Is it effective to dumb down your marketing messages?
Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.