Ask Lisa: What is evergreen content?
Q: What is evergreen content? I’ve heard you speak about evergreen content but I don’t know what you mean by that. What is it, and why is it important? A: Evergreen content is content that stands the test of time. It’s content that is timeless in...
Ask Lisa: Can I build my business through referrals?
Q: I have a new Hypnosis business and really want to build my business through referrals. Is there a way to get it out there initially without all of the typical marketing tactics? (Please say yes!) So much of the marketing “must-do” advice out there feels pushy,...
Ask Lisa: What does KPI stand for?
Q: What does KPI stand for? I keep hearing this term and it seems like a “buzz word.” Can you explain what it means and why it’s important? And, is it true that if I focus more on keywords and SEO that my website, email, and blogging will be more effective? ...
Ask Lisa: Should I promote my waitlist?
Q: Should I promote my waitlist? I’ve been coached that it’s a good idea to promote my waitlist. So, I added this to my marketing materials, including a landing page to fill an upcoming program, and I’m not getting the conversions I’d hoped...
Ask Lisa: Is long copy or short copy more effective?
Q: Is long copy or more copy more effective when writing copy? Some say long copy is ineffective and others swear that short copy is the way to go. I cannot seem to find a straight answer. Some articles I’ve Googled on digital best practices have conflicting...As Seen In
Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.