Ask Lisa: How do I craft messages for different audiences

Ask Lisa: What type of messenger are YOU?

Q: I’m in the process of making some big changes in my business and I know my message needs to be modified but I’m not sure how to do that. What’s your best advice? A: The answer to your question is a question.  What type of messenger are you? In...
Ask Lisa: How do I craft messages for different audiences

Ask Lisa: Journalistic writing versus copywriting?

Q: What’s the difference between copywriting versus journalistic writing?  A: I often say if you can talk you can write. And, there are many different writing styles with very specific goals and nuances. Let’s take a quick look at the difference between...
Ask Lisa: How do I craft messages for different audiences

Ask Lisa: What is Lorum Ipsum?

Q: What is Lorum Ipsum?  I’ve heard you talk about websites, and you’ve mentioned that Lorum Ipsum text can hurt your online reputation. What exactly is that, and what does it mean. A: Simply put, Lorum Ipsum is placeholder content. It’s designed to...