Ask Lisa: What type of messenger are YOU?
Q: I’m in the process of making some big changes in my business and I know my message needs to be modified but I’m not sure how to do that. What’s your best advice? A: The answer to your question is a question. What type of messenger are you? In...
Ask Lisa: Should I create a Black Friday or Cyber Monday promotion?
Q: I know that doing special promotions can generate income and I’d like to know if I should create a Black Friday or Cyber Monday promotion? A: My answer is, it depends. And, this applies to all holiday promotions. For most mission-driven organizations that I...
Ask Lisa: Journalistic writing versus copywriting?
Q: What’s the difference between copywriting versus journalistic writing? A: I often say if you can talk you can write. And, there are many different writing styles with very specific goals and nuances. Let’s take a quick look at the difference between...
Ask Lisa: What is Lorum Ipsum?
Q: What is Lorum Ipsum? I’ve heard you talk about websites, and you’ve mentioned that Lorum Ipsum text can hurt your online reputation. What exactly is that, and what does it mean. A: Simply put, Lorum Ipsum is placeholder content. It’s designed to...
Ask Lisa: Why aren’t people buying my books?
Q: Why aren’t people buying my books? I have multiple books and they just aren’t selling. I don’t understand why more people don’t want them? I’m frustrated that there isn’t more interest and I don’t know what to do. This...As Seen In
Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.