Create Marketing Messages With Integrity with a Focus on PASSION Points Not Pain Points … Apply the Simple “Challenge. Solution. Invitation.™” Framework to Get Better Results.
It’s time to flip your script and improve your communications with a focus on PASSION points instead of pain points. Enter your contact info at the top of this page to get instant access to a business building approach to create long-term sustainability not “flash in the pan” results. I’ve pioneered this communication method by applying decades of experience. This means YOU can completely customize it for full integration into your business messaging and strategy. ↑
Make sure your BIG vision becomes a reality
You’re likely a visionary, way-changer, or innovator and you need methods that match your mission in the world AND capture your essence. My mission is to turn your ideas into something that matters. I attract mission-driven entrepreneurs, nonprofit leaders and business owners like YOU who are authors, coaches, trainers, corporate leaders, speakers, artists, healers and even light-workers. My clients are connected by a common thread (even if at first glance it might not seem like it). You:
- want to make a difference in the world with your BIG vision and mission.
- desire to serve more people in a way that feels good with a positive impact on the planet.
- crave a way to turn your BIG mission into a palatable marketing message that get results (without being salesy, pushy or using cookie cutter and paint by number approaches).
You know that you’re not aligned with manitpulative sales, marketing and copywriting approaches (you’ve found that the ‘problem, agitate and solve’ formula doesn’t work for your business). You’ve probably worked with others who teach antiquated approaches that aren’t working for your business. You’re done using techniques that don’t feel right to you even though the “gurus” say they’re effective.
AND, you are ready for a critical thinking partner who listens, understands, and is a champion of your mission. This allows you to create success on your terms.
The good news is you’re in the right place and there is a better way to craft your marketing message to grow your business.
Marketing With Integrity gets better results and improves all communications
You cannot build solid relationships using broken formulas, cookie cutter systems, or paint by number plans. Marketing is ALL about relationships. Business partnerships are created based on trust. Your word is your honor. Your values equal value. AND, people are peple not numbers.
It’s time to STOP poking at pain points. YOU know in your heart that isn’t the way to do good business.
When you paint a picture of possibility and focus on passion points, you show people how working with you will improve life, offer their desired solution, and help them get results.
This is way more effective than pointing out lack, using fear tactics, and poking at pain. The passion point approach feels better and will attract the right people to your business.
I teach, train and transform with my friendly and effective way to market your business. By applying my simple, values-based, 3-step “Challenge. Solution. Invitation.™” framework, you’ll get better results.
I offer you a way to be true to you, connect with who you’re meant to serve, and get results. (instead of manipulating people into the sale, poking at pain points, and agitating angst — all of which perpetuate buyers remorse).
Let’s get started!
It’s time to break the trance, challenge the status quo and engage in critical thinking. Let’s dial in your CORE messgae and reverse engineer your most powerful solution into profitable revenue streams.
Let’s flip your script and make sure you’re crystal clear about your CORE message.
Reserve your Message Mastery Session here.
Plus, your FREE Copywriting Action Plan is a great way to map out your content strategy. (enter your name and email at the top of this page for access or visit this page for more details about joining the community)↑
Let’s play!?
Write on!~
P.S. Ready to PLAY together?
When you’ve been sent by one of the Write On Creative preferred referral partners or clients, send an email to support@writeoncreative.com to request an appointment to map out a custom plan for your business (be sure to let us know who sent you) or call 1-866-620-1428 to explore what’s possible.
Need clarity on your marketing message? Reserve your Message Mastery Session here.
Want fresh perspective or business advice on a specfic topic? Schedule your Quick Start Strategy Session.
Otherwise, I invite you to grab your FREE Copywriting Action Plan to discover tips to improve your communication and explore more ways we can play together .Click here to join the Write On Creative Community and you’ll be eligible to connect with me personally via a 15 minute Get Connected Call.
Lisa's Blog | Recent News
There are four cornerstones of long-term, sustainable, business success: Messaging/Copy Branding/Image Planning/Strategy Publicity/PR Each of these elements must be in place to ensure your marketing success and long-term business sustainability. While these cornerstones are invaluable, it’s imperative that you deliver on your promises. We’ll talk more about that later. In order to get your big mission and message out into the world your message must be in alignment with your core values and the value you deliver. I often say values equal value. It’s vital that your CORE message is clear and compelling. For example, I teach, train, and transform with my simple, values-based, 3-step “Challenge.Solution.Invitation.” framework to create marketing messages with integrity and improve all communications by highlighting PASSION points instead of poking at pain points. THIS is the CORE message of my brand and everything that I offer […]
I’m often asked how to create marketing messages that matter, make a difference, and make money. I’m delighted to share that it all boils down to being in alignment. I love speaking, teaching, training and transforming with my values-based, simple, 3-step “Challenge. Solution. Invitation.” framework to create marketing messages with integrity to get better results. During this podcast interview with Michelle Reinhard of Entrepreneurs Globally Unite, we dig into what it takes to master your messages and ensure your marketing is done with integrity. Listen in as we discuss why it’s time to ‘Unlearn’ some things and look deeply into your own core values and step into ‘Marketing with Integrity. We pull traditional marketing apart and give you a look at ‘What’s working now’ Tune in to learn why the old ‘pain point’ methodology is ‘OLD NEWS’ and what sort […]
One of the most important investments you can make in your business is learning how to write copy that converts. Copy is the written part of all marketing, advertising, and promotional materials and before your outsource to a copywriter, it’s important to understand the basics of copywriting so you know what to look for when hiring the right writer for your team. AND, before you focus on conversion, you must focus on people and building relationships. That’s where many get stuck. Using the term “Conversion” can feel cold and the cold hard truth is, it’s a vital part of your sustainable business. I am delighted to be interviewed by Anna Runyan of Classy Career Girl Podcast. Interview on Classy Career Girl Podast During this interview we discuss how you can apply the simple “Challenge. Solution. Invitation.” framework […]
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