Q: What does KPI stand for? I keep hearing this term and it seems like a “buzz word.” Can you explain what it means and why it’s important? And, is it true that if I focus more on keywords and SEO that my website, email, and blogging will be more effective?   KPI’s Determine What’s Working and What’s Not A: KPI stands for ‘key performance indicator’.  A key performance indicator is what you measure to determine if what you’re doing is working. This is a business term used in the marketing, advertising, and sales...

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