Q: How do I craft messages for different audiences? My biggest challenge right now is our audience of entrepreneurial women is pretty mixed as far as how far along they are in business. Some are just starting to peek into the world of entrepreneurship as an alternative to the 9-5 grind. Others are pretty well established in business and are looking to take their visibility to the next level. I love what you say about  your “Challenge. Solution. Invitation.™” formula: “It’s a simple way to create marketing messages...

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