Q; What are PASSION Points?  I'm not familiar with this term. I've only heard about "pain points". I've been told in order to get marketing results, I have to use pain to get attention and make the sale. Can you tell me how PASSION points work? A: PASSION Points are the exact opposite of pain points. PASSION Points are a key element in the values-based "Challenge. Solution. Invitation.™" communication framework. [bctt tweet="PASSION points lead people from where they are to where they want to be by clearly...

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