Q: What's the difference between copywriting versus journalistic writing?  A: I often say if you can talk you can write. And, there are many different writing styles with very specific goals and nuances. Let's take a quick look at the difference between journalistic writing versus copywriting. Copywriting is salesmanship in print. It’s the written part of all advertising, marketing, and promotional content designed to SELL. There are specific formatting techniques, strategy and psychological applications that are...

read more