• You are under the category: Resources and Interviews

    December 7, 2018

    I’m often asked how to create marketing messages that matter, make a difference, and make money. I’m delighted to share that it all boils down to being in alignment. I love speaking, teaching, training and transforming with my values-based, simple, 3-step “Challenge. Solution. Invitation.” framework to create marketing messages with integrity to get better results. During this podcast interview with Michelle Reinhard of Entrepreneurs Globally Unite, we dig into what it takes to master your messages and ensure your marketing is done with integrity. Listen in as we discuss why it’s time to ‘Unlearn’ some things and look deeply into your own core values and step into ‘Marketing with Integrity. We pull traditional marketing apart and give you a look at ‘What’s working now’ Tune in to learn why the old ‘pain point’ methodology is ‘OLD NEWS’  and what sort […]

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    November 8, 2018

    One of the most important investments you can make in your business is learning how to write copy that converts. Copy is the written part of all marketing, advertising, and promotional materials and before your outsource to a copywriter, it’s important to understand the basics of copywriting so you know what to look for when hiring the right writer for your team. AND, before you focus on conversion, you must focus on people and building relationships. That’s where many get stuck.  Using the term “Conversion” can feel cold and the cold hard truth is, it’s a vital part of your sustainable business. I am delighted to be interviewed by Anna Runyan of  Classy Career Girl Podcast. Interview on Classy Career Girl Podast During this interview we discuss how you can apply the simple “Challenge. Solution. Invitation.” framework […]

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    June 22, 2018

    When I was invited to be featured on an Awarepreneurs interview, I was delighted.  Paul Zeilizer is the host of the show and we are on the same page when it comes to marketing with integrity and flipping the script to focus on PASSION points. Paul focuses on coaching conscious entrepreneurs in business and marketing . His clients are committed to doing deep transformational work.  He also works with leaders on growing their capacity to lead skillfully and mindfully.  He is the Founder of Awarepreneurs. Paul and I have been connected for many years and he’s been a wonderful champion of my simple 3-Step “Challenge. Solution. Invitation.” framework to improve all communications and create marketing messages with integrity. During this Awarepreneurs interview – – Marketing with Integrity: Flip the Script. Passion versus pain we go deep. This is a […]

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    March 19, 2018

    In this Speaker Success Podcast I share tips to create marketing messages with integrity. If you can talk, you can write. Interestingly enough many of us have to hone our skills in both areas to get to the point where we are comfortable on stage and on paper. Host Anne Marie Cross skillfully hosts the Women Speakers Association Speaker Success Podcast on the Ambitious Entrepreneur Podcast Network. Tune in and then share your biggest takeaways on the show notes page here. We talk about women’s buying power and How to apply the simple “Challenge. Solution. Invitation. ™” copywriting framework to create marketing messages with integrity with a focus on PASSION points to get better results; Why marketing is all about relationships and it’s vital to speak to your prime prospects in language that entices them to become […]

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    March 4, 2018

    I’m delighted to partner with JEDI Women’s Business Center (Jefferson Economic Development Institute)  in conjunction with the Small Business Administration to bring you this FREE training to help you write better marketing content. When you watch, you’ll discover: Examples of how to flip the script to focus on PASSION points to paint a picture of possibility Ways to apply the “Challenge. Solution. Invitation.™” framework for better results How to showcase your value proposition so you’re the natural choice to do business with Plus, 7 key areas that require your attention when crafting your message and creating your plan. Often, as entrepreneurs and business owners, we are so busy making our magic and marketing our magic that we don’t carve out time to work ON our business not just IN our business. Do yourself a favor and carve out 1 hour to flip the script […]

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    November 10, 2017

    I invite you to consider how your intuition can help you build your business and write better copy. Our intuition is our 6th sense and often it’s overlooked in business but those who tap in seem to get better results. Have you ever second guessed your 6th sense and then wished you’d acted upon your instincts? This is more common than you might think and more and more savvy entrepreneurs are taping into guidance from the divine. When my friend and colleague Alexis Logan told me about her radio show Intuitive Ambition I was more than delighted to be invited for an interview. Here’s what we talked about: How I was able to trust myself and increase confidence to follow my intuition How I’ve melded intuition and business strategies to create some really big opportunities and pay days for myself, my clients, and […]

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    January 10, 2016

    I’m celebrating my colleague John Lee Dumas who has set the podcast world on FIRE with his solid content and sound revenue generating platform. Recently named the top podcast — that’s #1 out of 100 in the nation– he’s clearly doing something right. Check out the article in Inc. Magazine written by Lolly Daskal here:  100 Podcasts That Will Make You Better, Smarter and Wiser. I am honored to be featured on episode 1110 of Entrepreneurs ON Fire where we discuss, what else?… Marketing with Integrity. Take a listen and  review the show notes ( feel free to share when it feels right). Click the following link to access the interview:  Create Marketing Messages With Integrity With Lisa Manyon Oh, and John launched a Kickstarter campaign to support The Freedom Journal — a planner to help you reach your […]

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    July 16, 2015

    Running a successful business takes conscious effort. That’s why I was delighted to be invited for an interview on the Conscious Millionaire podcast hosted by JV Crum III. During this interview JV and I discuss many aspects of marketing your business to maximize sales.  We also share lessons learned and ways you can apply our experience to your business to be more successful.  You can access the full interview by clicking here. Here are 5 takeaways to help you market your products/services to maximize sales. 1) Strategy and content will never go out of style and you have to have a plan for success.  When you have clarity about your strategy and your message (content or copy) you can apply that strategy and message to any platform even as technology and media opportunities evolve. 2) Each product, service […]

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    November 21, 2014

    In the ever evolving landscape 0f business and marketing, it’s important to BE the media. This means you can no longer solely rely on traditional media outlets to share your message (although, depending on your strategy, they should be a part of your mix). The foundation of profitability begins with building relationships and business growth with content. Today you must become your own brand evangelist and create buzz yourself.  This starts with solid content (otherwise know as copy – this is the heart of your marketing message) and a clear strategy to reach your goals.  Phoebe Chongchua is no stranger to media and the influence it can create. She’s the host of The Brand Journalism Advantage radio show on iTunes and it was my pleasure to be interviewed by her.  Phoebe knows her stuff and I think […]

    Posted in Copywriting, Marketing Strategy, Resources and Interviews | 6 Comments
    August 4, 2014

    Your word IS your honor. This seems simple and yet it is rather complex. Your words are the foundation of how you choose to show up in life. In fact, a thought becomes a bright idea and when put in writing, words turn ideas into action.  That’s powerful. Your words are powerful. Your thoughts and your words are developed in accordance to your worldview. Your family, friends, the government, media, school systems, your individual experiences, and your interaction with society shape your worldview. Beyond that, your word revolves around your personal values. Your personal values are determined by the meaningful elements of your collective worldview that matter most to you individually. Your values then shape your integrity and they drive all that you do personally and professionally. In general, integrity means the quality of being honest and […]

    Posted in Copywriting, Marketing Strategy, Personal Development, Resources and Interviews | 36 Comments