Ask Lisa: What are PASSION Points?

Ask Lisa: What are PASSION Points?

Q; What are PASSION Points?  I’m not familiar with this term. I’ve only heard about “pain points”. I’ve been told in order to get marketing results, I have to use pain to get attention and make the sale. Can you tell me how PASSION points...
YES I CAN Living Podcast

YES I CAN Living Podcast

I’m delighted to share the YES I CAN Living Podcast with Cathy Alessandra.  Be sure to connect with her on Facebook. Cathy and I have known each other for many years and I love the work she does. In this episode of her podcast, we talk about Business Marketing...
Ask Lisa: What are PASSION Points?

Ask Lisa: What is evergreen content?

Q: What is evergreen content? I’ve heard you speak about evergreen content but I don’t know what you mean by that. What is it, and why is it important? A: Evergreen content is content that stands the test of time. It’s content that is timeless in...
Ask Lisa: What are PASSION Points?

Ask Lisa: Can I build my business through referrals?

Q: I have a new Hypnosis business and really want to build my business through referrals. Is there a way to get it out there initially without all of the typical marketing tactics? (Please say yes!) So much of the marketing “must-do” advice out there feels pushy,...