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    Lisa's Blog | Recent News

    April 19, 2019

    Q: What if I don’t have case studies or results to share? This question was posed after I posted this on Facebook: Just because something can work…take, for instance, focusing on pain points…it doesn’t mean you should do it. In most applications it’s manipulative and preys upon vulnerabilities and lack (not to mention amplifies buyers remorse and return rates). Plus, it creates a HUGE energetic disconnect. When you want to build trust, strengthen relationships, and tap into painting a picture of possibility to create long-term sustainable success, flip the script. Focus on PASSION points, meet people where they are with empathy and understanding (and treat them like people, not numbers), clearly showcase your value proposition to illustrate how you’re the natural choice (think case studies and results), provide solutions and information that positions you as the natural […]

    March 26, 2019

    Q: How often should I post on my blog? A: The answer is, it depends. First, start with a clear Content Strategy Plan. The best results for long-term business and brand sustainability come when you have a plan.  I recommend starting with strategy and writing into your strategy.  Start by mapping out your 90-day Content Strategy Plan with a focus on your overall theme/mission. Then chunk it down into your monthly focus and weekly focus.  This gives you and your team a clear guideline to follow. You can then create your content to lead to the specific sales and/or actions you want your readers to take. This allows you to pull content for social media, email and beyond to tie in with your theme and create brand message consistency. The key is to have a strategy for every […]

    March 2, 2019

    Q: How do I overcome sales objections? A:  This is such a great question. My short answer is “DON’T”.  When you are clear about your value and the value you deliver, you don’t have to overcome objections or push anyone into the sale (although plenty of coaches, consultants, and mentors will tell you otherwise). I’ve found that when you can articulate your value proposition, you don’t have to overcome objections. And, based on the type of objection, you will know if the potential client is a good fit or not. I often get inquiries asking “Will you sell my products or services for me?” – More on that here. My answer to that question is “NO.” and I ask a series of questions to find out where the inquiry is coming from. More often than not when […]