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    Lisa's Blog | Recent News

    August 4, 2019

      Q: What does KPI stand for? I keep hearing this term and it seems like a “buzz word.” Can you explain what it means and why it’s important? And, is it true that if I focus more on keywords and SEO that my website, email, and blogging will be more effective?   KPI’s Determine What’s Working and What’s Not A: KPI stands for ‘key performance indicator’.  A key performance indicator is what you measure to determine if what you’re doing is working. This is a business term used in the marketing, advertising, and sales realm. Typically each department or division of a company will have set KPI’s to evaluate success. For example, when evaluating an email marketing campaign, you might track the number of emails sent (based on list/community size) the effectiveness of content (split testing […]

    June 3, 2019

    Q: Should I promote my waitlist?  I’ve been coached that it’s a good idea to promote my waitlist. So, I added this to my marketing materials, including a landing page to fill an upcoming program, and I’m not getting the conversions I’d hoped for.  What do you think about this approach? A: Promoting a waitlist can be effective when you actually have a waitlist.  Some coaches and consultants will tell you to add waitlist language to your message to create a sense of scarcity and urgency. The only time it is appropriate and effective to promote a waitlist is when it’s true. The effectiveness of your marketing messages to create long-term business sustainability hinge on your integrity. When crafting any message or using any marketing, advertising, promotional, or copywriting technique make sure you’re coming from a place […]

    May 31, 2019

    Which approach do you prefer? Passion points versus pain points in marketing?  What works best for your business and your ideal clients? The biggest energetic disconnect that many feel when crafting marketing messages is the methods that focus on pain points. Listen in as Debra Kasowski, host of The Millionaire Woman Show, and I discuss passion points versus pain points in marketing.   You’ll discover: How to create marketing messages with integrity in a way that feels good and amplifies PASSION points Why pain points often escalate unhealthy emotional responses, manipulate the sale and perpetuate buyer’s remorse and return rates What to expect as you grow in your life and business — including how to navigate the stretchy feeling as you evolve into the next version of YOU Click here to listen to The Millionaire Woman Show on […]