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    September 4, 2019

    On this episode of The Rant with Baeth Davis, we discuss how to fix your marketing including: Trends we see in email marketing (and beyond) that are not working and can actually harm your reputation How to apply the “Challenge. Solution. Invitation™.” communication framework to create marketing messages with integrity Ways to incorporate real-world results into your marketing to showcase your expertise and get better results These are just a few of the topics we dig into (and maybe even rant about a little). This interview does not disappoint. Tune into The Rant for marketing best practices. I’m honored to be a guest and even more honored by what Baeth shared about working with me. “Lisa doesn’t often say this herself but she has the ability to see into the soul of your business. I’ve hired her […]

    August 4, 2019

      Q: What does KPI stand for? I keep hearing this term and it seems like a “buzz word.” Can you explain what it means and why it’s important? And, is it true that if I focus more on keywords and SEO that my website, email, and blogging will be more effective?   KPI’s Determine What’s Working and What’s Not A: KPI stands for ‘key performance indicator’.  A key performance indicator is what you measure to determine if what you’re doing is working. This is a business term used in the marketing, advertising, and sales realm. Typically each department or division of a company will have set KPI’s to evaluate success. For example, when evaluating an email marketing campaign, you might track the number of emails sent (based on list/community size) the effectiveness of content (split testing […]

    June 3, 2019

    Q: Should I promote my waitlist?  I’ve been coached that it’s a good idea to promote my waitlist. So, I added this to my marketing materials, including a landing page to fill an upcoming program, and I’m not getting the conversions I’d hoped for.  What do you think about this approach? A: Promoting a waitlist can be effective when you actually have a waitlist.  Some coaches and consultants will tell you to add waitlist language to your message to create a sense of scarcity and urgency. The only time it is appropriate and effective to promote a waitlist is when it’s true. The effectiveness of your marketing messages to create long-term business sustainability hinge on your integrity. When crafting any message or using any marketing, advertising, promotional, or copywriting technique make sure you’re coming from a place […]