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    Lisa's Blog | Recent News

    February 7, 2019

    What does your brand say about YOU? Your clients? Your services? Your results… You see a brand is more than a logo. More on that here. Too many people jump on the re-branding bandwagon when it may or may not be completely necessary. People mistakenly think their logo is the entire brand and often are “sold” into re-branding packages that won’t actually produce immediate ROI (return on investment). That’s why I say “Don’t throw the baby out with the bathwater.” It isn’t always necessary to re-brand AND a brand evolution can help clarify your message, mission, and revenue streams. Being clear about strategy, projections and message alignment is more important than you might realize. Getting outside perspective when you’re considering changes will also help you determine if upgrading or revamping some of your brand images is necessary. […]

    December 10, 2018

    There are four cornerstones of long-term, sustainable, business success: Messaging/Copy Branding/Image Planning/Strategy Publicity/PR Each of these elements must be in place to ensure your marketing success and long-term business sustainability. While these cornerstones are invaluable, it’s imperative that you deliver on your promises. We’ll talk more about that later. In order to get your big mission and message out into the world your message must be in alignment with your core values and the value you deliver.  I often say values equal value. It’s vital that your CORE message is clear and compelling. For example, I teach, train, and transform with my simple, values-based, 3-step “Challenge.Solution.Invitation.” framework to create marketing messages with integrity and improve all communications by highlighting PASSION points instead of poking at pain points.  THIS is the CORE message of my brand and everything that I offer […]

    December 7, 2018

    I’m often asked how to create marketing messages that matter, make a difference, and make money. I’m delighted to share that it all boils down to being in alignment. I love speaking, teaching, training and transforming with my values-based, simple, 3-step “Challenge. Solution. Invitation.” framework to create marketing messages with integrity to get better results. During this podcast interview with Michelle Reinhard of Entrepreneurs Globally Unite, we dig into what it takes to master your messages and ensure your marketing is done with integrity. Listen in as we discuss why it’s time to ‘Unlearn’ some things and look deeply into your own core values and step into ‘Marketing with Integrity. We pull traditional marketing apart and give you a look at ‘What’s working now’ Tune in to learn why the old ‘pain point’ methodology is ‘OLD NEWS’  and what sort […]