What does your brand say about YOU? Your clients? Your services? Your results…

You see a brand is more than a logo. More on that here.

Too many people jump on the re-branding bandwagon when it may or may not be completely necessary. People mistakenly think their logo is the entire brand and often are “sold” into re-branding packages that won’t actually produce immediate ROI (return on investment).

That’s why I say “Don’t throw the baby out with the bathwater.” It isn’t always necessary to re-brand AND a brand evolution can help clarify your message, mission, and revenue streams. Being clear about strategy, projections and message alignment is more important than you might realize. And, it helps to increase your visibility in ways that matter.

Getting outside perspective when you’re considering changes will also help you determine if upgrading or revamping some of your brand images is necessary.

It may just be time to assess where you are, where you’re going, and what will support you moving forward.

What does your current #brand say about you? Your clients? Time for a brand evolution? Click To Tweet

Are you setting your business up for long-term sustainable business success?

Often when you’ve been in business for more than 3 years, it’s time to reassess where you are and skillfully put a plan in place for your brand evolution.

What I know to be true is that in order to achieve long-term sustainable business success you must master 4 key areas

  • Brand/Image
  • Planning/Strategy
  • Content/Copy
  • Publicity/PR

When preparing for your own evolution it’s important to review and assess how your business in showing up in regards to these four foundational areas.

A great way to tap into how you’re showing up is with a Manyon Marketing Web Makeover. During this process, we evaluate your online welcome mat and create a strategy for you to show up more powerfully to make more sales. MMWM’s are scheduled on Tuesday and Thursday and I’d love to support you in this way (I carve out space for 4 of these each week – payment plans are available).

When you already know it’s time for a brand evolution you might want to consider a Business Marketing Strategy VIP Day in magical Ashland, Oregon (investment for these is going up soon and I have space for two of these each month – we can also discuss 1/2 day virtual sessions).

I’ve navigated and planned many brand evolutions for my own business and I’m happy to help you, too. Part of evolving and revamping a brand can include a new website (often long overdue), new headshots, and new brand images. It’s also a good idea to restructure the way you structure your products, services, and delivery.

What services are you NOT sharing with your prime prospects? How could business and profitability be different if you showed up differently? What does your brand say about you and your business?

Share your answers here via blog comments or join the Write On Creative Community and schedule your Complimentary Get Connected Call with me to explore what’s possible.

Lisa Manyon is "The Business Marketing Architect," a content strategist for mission-driven entrepreneurs. She's the creator of the values-based "Challenge. Solution. Invitation.™" communication framework to create marketing messages with integrity by focusing on PASSION points (as seen in Inc. Magazine). She specializes in reverse engineering your most powerful solutions into profitable revenue streams. She offers coaching, consulting, copywriting training, and strategies to effectively market your business. Her content strategy plans are known to produce million-dollar results. She’s a #1 international bestselling author and award-winning speaker available to teach, train, and transform your audience with interactive Business Breakthrough Boutiques. She offers business-building resources on her award-winning blog. www.writeoncreative.com/blog

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