Turning your ideas into action
“A thought become a bright idea and when put into writing words turn ideas into action.” I don’t know about YOU but I’ve been thinking about creativity, ideas, and action. I mean, there really is no shortage of ideas. As a creator I have to...
Let’s talk about sales
Beyond your message, brand, plan, and publicity — Let’s talk about SALES. When you’ve been in business for any length of time, you’ve likely started to build a solid foundation. You’ve invested in… Branding/Image Planning/Strategy...
Branding, Positioning and Niches
How are YOU showing up and what are you known for? What branding, positioning and niches have represented your business over the years? Does your current brand position you as THE expert? Have you narrowed your niche too much? Not enough? Is business cruising along...
Fill in the Gaps to Create Extra Cash
Are you getting in YOUR own way and leaving gaps when it comes to designing your business to fully support YOU? Or, are you letting the advice and philosophies of others skew your view of what REALLY works for you? The #1 way I see people getting in their own...
Ask Lisa: What is Legacy?
According to the Merriam-Webster dictionary, by definition, legacy can mean one of two things. 1) a gift by will especially of money or other personal property (bequest) 2) something transmitted by or received from an ancestor or predecessor or from the past...As Seen In
Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.