There are four cornerstones of long-term, sustainable, business success: Messaging/Copy Branding/Image Planning/Strategy Publicity/PR Each of these elements must be in place to ensure your marketing success and long-term business sustainability. While these...
Here are 5 ways to plan your paydays. This information will be especially helpful when things aren’t flowing as abundantly as you’d like. Carve out some time to visit each of these steps. Step back and look at your BIG vision. Tap into what you want to...
“A thought become a bright idea and when put into writing words turn ideas into action.” I don’t know about YOU but I’ve been thinking about creativity, ideas, and action. I mean, there really is no shortage of ideas. As a creator I have to...
Beyond your message, brand, plan, and publicity — Let’s talk about SALES. When you’ve been in business for any length of time, you’ve likely started to build a solid foundation. You’ve invested in… Branding/Image Planning/Strategy...
How are YOU showing up and what are you known for? What branding, positioning and niches have represented your business over the years? Does your current brand position you as THE expert? Have you narrowed your niche too much? Not enough? Is business cruising along...
Stolen ideas have been on my mind lately. Because you are reading this blog, you are likely a mover, shaker and change maker. This means you think differently than most people. Like me, you’re tired of the cookie cutter, paint by number systems as they...