Each episode of the Your Message Matters podcast is designed to give you the framework for success with bite-sized business and marketing strategies in less than 15 minutes.
In this episode of Your Message Matters, I focus on Marketing With Integrity With Grace and Ease. Let;s explore the pathway to creating greater sustainability for your company by creating marketing messages that will set you up for long-term success.
The Nice Key Areas to Set Your Business Up for Success
1. Identify your Values: Your values equal value.
2. Create or Refine Your Mission Statement: What is your contribution to the world?
3. Tell your Story: Facts tell and stories sell.
4. Get clear on who your soulmate clients are and what the desire: It’s all about PASSION points.
5. Map out your revenue streams & strategies: Do you have a CORE message dialed in for yoru overal business and each revenue stream?
6. Identify the challenges of your ideal clients: Meet your ideal soulmate clients where they are and lead them to where they want to be.
7. Offer your solution & value proposition: Amplify your PASSION points and paint a picture of possibiity with case studies, testimonials and results.
8. Present an Invitation: Are you ASKING your prospects to take the next step to do business you? If not, do it.
9. Close the deal: A sale is not a sale until the money is in the bank.
When you take the time to create a solid foundation for your business by incorporating these nine key steps, you’re well on your way to creating marketing messages with integrity and getting better results.
Let’s Play
My goal is to help you break the trance, challenge the status quo, and engage critical thinking with the simple, values-based, 3-step “Challenge. Solution. Invitation.™” framework. This helps you create marketing messages with integrity, improve all communications, and strategically get better results. I help you do this by focusing on PASSION points and painting a picture of possibility. In a nutshell, I take the pain out of planning and the pain points out of marketing. You’ll find the podcast on Anchor.FM, Apple Podcasts, Google Podcasts, Overcast, Pocket Casts, RadioPublic, Spotify, and Stitcher.
Listen to Your Message Matters with Lisa Manyon and discover how to create marketing with integrity with grace and ease. In less than 15 minutes. #podcast #YourMessage Matters #MarketingWithIntegrity Click To Tweet
Listen in, rate and share when it feels right. You’re also invited to ask your questions about the episode here. Drop a comment and I’ll answer you personally. Or, if you’d prefer to keep it private, Ask me here. AND, when you’re ready to have a conversation about playing together, inquire here.
Lisa Manyon
Lisa Manyon is "The Business Marketing Architect," a content strategist for mission-driven entrepreneurs. She's the creator of the values-based "Challenge. Solution. Invitation.™" communication framework to create marketing messages with integrity by focusing on PASSION points (as seen in Inc. Magazine). She specializes in reverse engineering your most powerful solutions into profitable revenue streams. She offers coaching, consulting, copywriting training, and strategies to effectively market your business. Her content strategy plans are known to produce million-dollar results. She’s a #1 international bestselling author and award-winning speaker available to teach, train, and transform your audience with interactive Business Breakthrough Boutiques. She offers business-building resources on her award-winning blog. www.writeoncreative.com/blog
