In this episode of Your Message Matters, I focus on Marketing With Integrity With Grace and Ease. Let;s explore the pathway to creating greater sustainability for your company by creating marketing messages that will set you up for long-term success.
The Nice Key Areas to Set Your Business Up for Success
1. Identify your Values: Your values equal value.
2. Create or Refine Your Mission Statement: What is your contribution to the world?
3. Tell your Story: Facts tell and stories sell.
4. Get clear on who your soulmate clients are and what the desire: It’s all about PASSION points.
5. Map out your revenue streams & strategies: Do you have a CORE message dialed in for yoru overal business and each revenue stream?
6. Identify the challenges of your ideal clients: Meet your ideal soulmate clients where they are and lead them to where they want to be.
7. Offer your solution & value proposition: Amplify your PASSION points and paint a picture of possibiity with case studies, testimonials and results.
8. Present an Invitation: Are you ASKING your prospects to take the next step to do business you? If not, do it.
9. Close the deal: A sale is not a sale until the money is in the bank.
When you take the time to create a solid foundation for your business by incorporating these nine key steps, you’re well on your way to creating marketing messages with integrity and getting better results.
My goal is to help you break the trance, challenge the status quo, and engage critical thinking with the simple, values-based, 3-step “Challenge. Solution. Invitation.™” framework. This helps you create marketing messages with integrity, improve all communications, and strategically get better results. I help you do this by focusing on PASSION points and painting a picture of possibility. In a nutshell, I take the pain out of planning and the pain points out of marketing. You’ll find the podcast on Anchor.FM, Apple Podcasts, Google Podcasts, Overcast, Pocket Casts, RadioPublic, Spotify, and Stitcher.
Listen to Your Message Matters with Lisa Manyon and discover how to create marketing with integrity with grace and ease. In less than 15 minutes. #podcast #YourMessage Matters #MarketingWithIntegrity Click To Tweet
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