Is speaking and being featured on media a part of your business model?

If it isn’t, you might want to consider speaking about your area of expertise.

Speaking can add additional revenue streams to your business.

In fact, speaking can help you personally connect with prime prospects who are ready to become paying customers

It’s up to you to decide how you’re going to incorporate speaking into your business model (or if it even makes sense for you). You’ll also want to consider the type of speaking engagement that best fits your delivery style.  Do you like to deliver keynotes, breakout sessions, interactive presentations, workshops, seminars or something else?

More importantly, what do people respond to when you deliver your message?

It doesn’t matter if you’re presenting to a local organization, doing a media interview, a paid speaking gig or a telesummit,  there are basic business boundaries and etiquette you’ll want to keep in mind.

When you start speaking you’ll want to develop your criteria (i.e. what kind of gigs will you accept).

You’ll also want to be clear about how to best collaborate.

I’ve had the honor of presenting via a variety of platforms including

  • Guest expert interviews for media outlets including radio, print and Internet broadcasts via video
  • Women’s business conferences including the California Women’s Conference
  • Chamber of Commerce luncheons
  • Training development and delivery for Small Business Development Centers in Oregon, California and Idaho
  • More telesummits, teleseminars and podcasts than I can count (and I’m sure I’m forgetting something)

Each of these engagements increased my business because I’m strategic about who I align myself with. I’ve said “NO” to some big opportunities because they didn’t fit into the vision and strategy of what I want to create in this world (or I was being asked to jump through unnecessary hoops). I’ve also created a clear criteria for my speaking engagements.

When to say YES or NO to #speaking gigs Click To Tweet

Regardless of the platform, there has to be mutual respect and you need to determine your criteria for a clear YES or a clear NO when accepting speaking opportunities. There also needs to be a CLEAR strategy (more on this here).

I’ve learned a lot of tips along the way and I’m curious to know what determines a clear YES or NO for you when it comes to speaking gigs?

CWCFor me, there needs to be a mutually beneficial agreement that moves my business forward by delivering valuable tips for the audience to help them grow their own businesses.  Often, thinking bigger and setting clear intentions will help.

WHY did I say YES to the California Women’s Conference virtual stage opportunity? There were several reasons.

1) It’s a reputable event (I believe in the message and the people involved)

2) I know Michelle Patterson, the Executive Director of The California Women’s Conference and I trust her vision (I’ve seen her in action at the California Women’s Conference and I’ve shared the stage with her at Keri Murphy’s private Dream Team Mastermind event)

3) We really are better together. Collaboration is IN and Competition is OUT

Be sure to leave your comments HERE about what determines a clear YES or NO for your speaking platforms.  And here are the exact steps I took to secure my spot at The California Women’s Conference which led to receiving the People’s Choice Award.

I look forward to hearing your thoughts.  Have questions? Ask here.

Lisa Manyon is "The Business Marketing Architect," a content strategist for mission-driven entrepreneurs. She's the creator of the values-based "Challenge. Solution. Invitation.™" communication framework to create marketing messages with integrity by focusing on PASSION points (as seen in Inc. Magazine). She specializes in reverse engineering your most powerful solutions into profitable revenue streams. She offers coaching, consulting, copywriting training, and strategies to effectively market your business. Her content strategy plans are known to produce million-dollar results. She’s a #1 international bestselling author and award-winning speaker available to teach, train, and transform your audience with interactive Business Breakthrough Boutiques. She offers business-building resources on her award-winning blog.

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