Q: Should I trust AI to research information for my content? 

A: My answer is maybe. I suggest that you, and anyone for that matter, use caution whenever using AI for anything. 

AI  – artificial intelligence is everywhere and while it’s tempting to leverage the tool to 10X productivity, there are many caveats to be aware of especially when it comes to content creation.

I was a panelist on a recent AI Summit for Writers (of all kind) and I found it fascinating that each of the expert panelists had a common set of concerns. I also shared my thoughts about using AI to create content in another post here.

The expert panelists on the Artificial Intelligence Summit noted common concerns when it comes to using AI

It was an honor to be asked to participate in the panel discussion during the AI summit. I loved gathering with the group of copywriting experts to discuss AI.

I found it fascinating that we all had the same concerns. Here are the takeaways for you.
1) Critical THINKING Is key: Don’t give your voice and power away to AI. Use it as a tool and use it with caution.
2) Learn the basics of copywriting BEFORE you begin to use AI (that way, you can train it better)
3) Be cautious about how you use AI. It’s still hallucinating, meaning it makes up random things, and it’s imperative to fact-check everything because it often cites inaccurate information.
4) Check the settings on whichever AI platform you use to ensure it isn’t tossing your content into the public domain aggregate.
5) Copyright, intellectual property, and plagiarism are still major concerns. When your content is added to any AI platform, others can access it, which is why takeaway number four is so important.
before outsourcing or using AI consider this
When you are ready to learn how to write better copy or are considering outsourcing to AI or another human, I highly recommend you take my self-paced training first (there’s also an option to get a copy review from me).  I always recommend a second set of fresh eyes on your message.
I’ve been teaching and applying the “Challenge Solution Invitation.” communication framework and how to create marketing messages focusing on PASSION points for decades. The information I share is timeless, and I want you to succeed with your messaging. Discover the framework and more about my results and philosophies here.

Are you using artificial intelligence platforms? If so, how is that working for you?  Leave your comments and links to articles here. I’d love to hear from people using AI to create content.



Do you have questions about branding, copywriting, publicity and marketing? Submit your questions here.

Want to write better copy with a focus on PASSION points before you outsource? Explore your options here.

Lisa Manyon is "The Business Marketing Architect," a content strategist for mission-driven entrepreneurs. She's the creator of the values-based "Challenge. Solution. Invitation.™" communication framework to create marketing messages with integrity by focusing on PASSION points (as seen in Inc. Magazine). She specializes in reverse engineering your most powerful solutions into profitable revenue streams. She offers coaching, consulting, copywriting training, and strategies to effectively market your business. Her content strategy plans are known to produce million-dollar results. She’s a #1 international bestselling author and award-winning speaker available to teach, train, and transform your audience with interactive Business Breakthrough Boutiques. She offers business-building resources on her award-winning blog. www.writeoncreative.com/blog

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