Have you created an ideal business environment where you’re attracting the right clients? Are you choosing clients or chasing clients? I ask because many people I speak with are still struggling with choosing clients instead of chasing them (or even dealing with misbehavior from not so ideal clients). Sometimes we tolerate bad behavior just because we need the money. Have you ever done this? This is a tricky place to be in your business – you need to generate income but you also need to be of service to the right people.

Choosing the RIGHT clients instead of chasing the wrong clients can increase your income Share on X

Sometimes it’s a little scary to declare our purpose and clearly identify who we want to work with. We might feel as if we’re going to exclude someone or we could also be afraid of paving a new way of doing things when really, that IS what we are here to do as women leaders. For example: I serve highly conscious female entrepreneurs who are coaches, authors, speakers, artists and healers. Each is wildly different with ONE thing in common. A BIG mission and they need help articulating that into a message that doesn’t feel icky or too salesy. I help create marketing messages with integrity. The reason I do this is to turn your ideas into something that matters. AND, I was afraid to declare this at first because I didn’t want to alienate men.  It’s not that I don’t want to work with men; it’s just that I tend to attract more women clients (although I do have some great male clients, too, and I work with some larger businesses and nonprofits in a consulting capacity).

My point is – once I got clear on who I am meant to serve my marketing messages started to flow.

One of the first steps was getting UBER clear about my values, my personal mission, my business mission and my story. I often share that values equal value and when you understand that you’ll achieve some serious clarity.

This can happen for you, too. AND, you can choose who you want to work with instead of settling for less than ideal clients.  Section 2 of my How to Create Marketing Messages With Integrity: Attract Your Ideal Clients With Your Authentic Voice program shows you how. Get the full details here.

Are you choosing clients or chasing clients? Is it time to set clear boundaries in your business?  

Want are source to help you create marketing messages with integrity?  Take The Messenger Quiz.

Lisa Manyon is "The Business Marketing Architect," a content strategist for mission-driven entrepreneurs. She's the creator of the values-based "Challenge. Solution. Invitation.™" communication framework to create marketing messages with integrity by focusing on PASSION points (as seen in Inc. Magazine). She specializes in reverse engineering your most powerful solutions into profitable revenue streams. She offers coaching, consulting, copywriting training, and strategies to effectively market your business. Her content strategy plans are known to produce million-dollar results. She’s a #1 international bestselling author and award-winning speaker available to teach, train, and transform your audience with interactive Business Breakthrough Boutiques. She offers business-building resources on her award-winning blog. www.writeoncreative.com/blog

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