Press Release & Internet Publicity Strategies Case Study
One of my greatest passions is helping you get the publicity you deserve. If you know anything about you’ll know that I’m one of the few people who really loves to write press releases and create strategies so they really work of you. Here’s a quick...
Three Ways to Prepare for Internet Publicity Before You Submit Your First Press Release
Inevitably there will come a time where publicity needs to be a part of your marketing mix. You may opt for mainstream media publicity or Internet publicity. Either way, you need a solid platform to promote yourself and to be accessible when publicity opportunities...
Press Release Basics For Internet Publicity Or Mainstream Media Submission
Once you’ve determined that you have something to say to the press or specific online prospects, you’ll want to issue a press release or news release in accordance to your overall press release strategy. Press releases are relatively simple to write....
The Difference Between the "Three P’s" – Public Relations, Publicity and Press Releases
It’s commonly assumed that PR means “press release” but this is misleading and frankly, not true. “PR does not = Press Release” although, press releases are directly related to PR. Often people are unsure of what PR, publicity and press...
5 Tips For Writing Press Releases~
It’s no secret that I strongly believe copy (the written part of any marketing material) is the secret to sales success. There are specific formulas that apply to all marketing efforts and they can roll over into publicity, too. At the same time there is a fine...As Seen In
Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.