• You are under the category: Marketing Strategy

    December 10, 2018

    There are four cornerstones of long-term, sustainable, business success: Messaging/Copy Branding/Image Planning/Strategy Publicity/PR Each of these elements must be in place to ensure your marketing success and long-term business sustainability. While these cornerstones are invaluable, it’s imperative that you deliver on your promises. We’ll talk more about that later. In order to get your big mission and message out into the world your message must be in alignment with your core values and the value you deliver.  I often say values equal value. It’s vital that your CORE message is clear and compelling. For example, I teach, train, and transform with my simple, values-based, 3-step “Challenge.Solution.Invitation.” framework to create marketing messages with integrity and improve all communications by highlighting PASSION points instead of poking at pain points.  THIS is the CORE message of my brand and everything that I offer […]

    Posted in Image and Branding, Marketing Strategy, Planning and Strategy, Publicity Strategy | Leave a comment
    May 8, 2018

    “A thought become a bright idea and when put into writing words turn ideas into action.”   I don’t know about YOU but I’ve been thinking about creativity, ideas, and action.  I mean, there really is no shortage of ideas. As a creator I have to stop myself from creating new programs and offerings so I can focus on being of service and getting my most important projects done. Can you relate? Is your list of to-do’s piling up while your ability to take action seems scattered? Or, do you have everything dialed in and on track? Is your creativity in overdrive leaving you with a need for some structure and strategy? Everyone I’ve talked to lately has a really BIG vision. Sometimes your vision and mission is so big that you just don’t know what to do […]

    Posted in Image and Branding, Marketing Strategy, Planning and Strategy | 2 Comments
    April 30, 2018

    Beyond your message, brand, plan, and publicity — Let’s talk about SALES. When you’ve been in business for any length of time, you’ve likely started to build a solid foundation.  You’ve invested in… Branding/Image Planning/Strategy Content/Copy Publicity/PR AND, the sales are still not rolling in… Here’s the deal. This isn’t uncommon. By the time you have your foundational pieces in place, your individual sales goals can slip through the cracks.  So, yes — in order to be positioned as a leader in your industry, you must build a solid brand with consistent image to uphold your big vision and mission (image really is important) in order to grow your business it’s vital to give energy to creating a clear plan and strategy (for every component of your business)  in order to attract your ideal clients instead of chasing not-so-ideal […]

    Posted in Image and Branding, Marketing Strategy, Planning and Strategy | Leave a comment
    September 12, 2017

    Are you getting in YOUR own way  and leaving gaps when it comes to designing your business to fully support YOU? Or, are you letting the advice and philosophies of others skew your view of what REALLY works for you? The #1 way I see people getting in their own way (even me at times) is blocking the flow of income by NOT offering what your prime prospects want and need. This is often caused by buying into the mindset that trading hours for dollars is a bad thing.  We’ve all heard it. And we’ve likely bought into the notion that charging hourly or offering packages with entry level investment options isn’t the best use of our time. We know that retained agreements, consulting contracts, coaching packages, group programs, virtual trainings and other leveraged income streams can be VERY lucrative and sometimes, it makes […]

    Posted in Content Strategy, Marketing Strategy, Planning and Strategy | Leave a comment
    March 12, 2017

    Q: What exaclty is considered email SPAM when sending email?  A: Excellent question. In short form, any unsolicited commerical email is considered SPAM. So, if you are sending any email for your business without permission and adding people to your email list for promotional purposes, you are basically breaking the law. What many people don’t realize is that email is regulated by the Federal law.  It’s highly advised that you read through the official CAN-SPAM Act on the Federal Trade Commission website. Disclaimer: I am not a lawyer but here are some ways you can ensure you’re NOT breaking the law when it comes to email marketing. In order to be CAN-SPAM compliant here are some things you can do. Invest in a platform that provides professional email service. You can explore companies like AWeber, MailChimp or Constant Contact […]

    Posted in Ask Lisa, Marketing Strategy | 8 Comments
    December 22, 2016

    You may have noticed that I’m on a kick about legacy. What I haven’t shared is WHY… As we roll into the holidays, legacy is on my mind, family is on my mind, those less fortunate are on my mind AND I’m fired up to make a bigger impact so I can help more people. That’s where legacy comes into play. But WHY… I believe that we are each called forth to do great healing work in the world via our respective gifts. And although many of us may not see ourselves as working in the healing modalities, the truth is when you are making a true difference, you are helping, and healing. One of the reasons I’m fired up about legacy is that not everyone out there is on the same page. I’d like to see […]

    Posted in Content Strategy, Copywriting, Manyon's Musings, Marketing Strategy | 4 Comments
    November 10, 2016

    Stolen ideas have been on my mind lately. Because you are reading this blog, you are likely a mover, shaker and change maker. This means you think differently than most people. Like me, you’re tired of the cookie cutter, paint by number systems as they don’t apply to your unique calling and mission. So, to break away from the crowd you do things on your own terms and often that means you need a new perspective and ways to look at your business that maybe you have not thought about before. In fact, you probably find yourself listening to audio books, reading, participating in training, courses or workshops, and realizing “oh my GOSH, it’s like this person’s in my head!”. This has happened to me on more occasions than I can count. It’s both exciting and frustrating. […]

    Posted in Manyon's Musings, Marketing Strategy, Personal Development | Leave a comment
    November 3, 2016

    Why did you start your business? Or, why start a business if you’re not already an entrepreneur? This is an important questions and one that should not be taken lightly. When I decided to start my business in 2003 it was not a decision that I took lightly. It meant letting go of a career I loved (for multiple reasons and mostly for the sake of my health and happiness).  I worked for a premier ad agency at that time and submitting my resignation meant I had to say goodbye to clients I admired, respected and whom I had spent years helping build their brands and businesses (and I had to admit that the way I’d been working was burning me out which was a hard thing to share — I liked to think that nothing could phase […]

    Posted in Manyon's Musings, Marketing Strategy, Personal Development, Planning and Strategy | 4 Comments
    October 6, 2016

    Ever tried to force something that doesn’t fit? That’s often referred to as trying to push a square peg into a round hole. You might eventually get it to work but it’s not really a fit. This doesn’t mean it’s right or wrong. It just means it’s not a fit for YOU and this is something to pay close attention to. I’d like to invite you to assess what you’re doing in your business and life and get CLEAR on what’s a fit and what isn’t. It will make all the difference in the world.  Consider ways you can tap into your passion to create more fun and profit. Recently I let go of something that wasn’t a fit for me. Within one week my health improved, I felt lighter I released stress that was bogging me […]

    Posted in Marketing Strategy, Personal Development | Leave a comment
    July 20, 2016

    Q: “How can I use your approach to create marketing message in my start-up business?”  Rita says, thanks for sharing the great news about your copywriting formula at The California Women’s Conference. The new steps you created sound clear and are easy to follow. Let´s try it with my marketing message: 1) My customer has trouble taking decisions, in general. He lacks a decider-mentality (individual and team) and is not stable taking decisions 2) I offer trainings and workshops about decision making. We check the blockages, test your D.M. ability and you learn everything about new tools to implement for various decision-types. Alternatively, I offer to consult actively in your decision making process for your new challenge… I’m in the challenging start-up phase right now and I am no marketing expert. What do you think about this approach? Thanks […]

    Posted in Ask Lisa, Marketing Strategy | Leave a comment