• You are under the category: Copywriting

    March 8, 2011

    Copy is vital to your marketing success BUT if you’re missing this ONE component it can cause your copy to fall flat.  Here’s what you must know before creating your copy. Before you begin your copywriting project, you must know who your ideal client is. Gone are the days of being all things to everyone. If you are not really clear about who you’re talking to, your writing will reflect that and it won’t connect. I often share one of my favorite analogies from my friend and the first high-level mentor I ever invested in, Lorrie Morgan-Ferrero. She says that copy is the DNA of all marketing materials. Think about that for a minute… Imagine stripping away the words from any broadcast radio or televisions script, print ad, brochure, website, billboard, business card… well, you get the idea. […]

    Posted in Copywriting | 15 Comments
    January 18, 2011

    The Foundation of business success is your word. Content is vital to the success of any marketing campaign. I’ve seen far too many businesses give their words less attention than they deserve and worse yet they don’t back up their words. Your business success depends on copy more than you might realize. Your copy is your word. It represents everything about your company, products and services and it should uphold and represent your values, missions and goals. It all begins with a thought, the inkling of an idea (this could be the start of your business, business plan, marketing plan or even publicity plan). When thoughts are put into writing, words turn ideas into action. IF it’s done right… With that being said, you better make sure your word is good AND that you follow through on […]

    Posted in Copywriting | 17 Comments
    December 14, 2010

    Social proof and engagement are the name of the game when it comes to building relationships online. The “know, like and trust factor” are vital when clients are determining whether or not they will do business with you. Audio and video effective in connecting with your prime prospects to build relationships and convert them to payming customers/clients. In general people are getting tired of hyped up sales tactics. They crave genuine connections and relationships with the people they choose to do business with.  It now takes an average of 7 impressions for your marketing message to stick (and it could be even more by the time you read this). This means it’s even more important than ever to be consistent and to deliver your message via the various marketing vehicles available. Your message must resonate with your […]

    Posted in Copywriting, Marketing Strategy | 11 Comments
    October 7, 2010

    It’s all about a good story. AND what makes a good story stick is TRUTH… Authenticity, true voice, and focused messaging come as a result of powerful storytelling. Storytelling is not a new technique but it’s being used in new ways. Consumers are now savvier than ever, and they want to know who they’re doing business with. The must know, like and trust you to invest their hard earned dollars. It’s not enough to have a strong brand anymore. Your brand and brand image is still vital and important element of relationship building but it must be supported with your voice to the right people in the right way. You must be more transparent than ever, and let people know who you really are before they choose to do business with you. This concept is hard for […]

    Posted in Copywriting, Image and Branding | 19 Comments
    August 17, 2010

    Finding the right copywriter matters. Connection is KEY. It’s what savvy consumers want and it’s what they respond to. Two emerging trends that I predicted many years ago are still rapidly changing the way we do business and are required to make true connections (today more than ever). You’ll want to adjust your marketing messages to connect on a deeper level by incorporating authenticity and true voice. Authenticity It’s absolutely vital to be authentic and to keep it real. Although I believe the word “authentic” is being overused and by some marketers who really aren’t, this is still an important component to your overall message. Copywriters (the really good copywriters) and consumers alike demand truth. It’s becoming increasingly difficult to find quality, professional and reputable copywriters who engage in any questionable salesmanship in writing. (Note the reference to quality, professional and reputable […]

    Posted in Copywriting | 18 Comments
    July 15, 2010

    Connecting with your customers with consistent communication they can relate to is vital to your marketing success. Authenticity is the key to customer connections (although I think the word “authentic” is overused, the power of authenticity cannot be underestimated). As an online entrepreneur, you’re probably aware of ever-changing Internet marketing techniques. Not only do you keep up on the latest trends, social networks and online marketing strategies, you also have to adapt your message to your market and the medium or delivery channel. Sometimes this process is easier said than done. Because copy is one of the key elements of your marketing materials, it’s important to keep up with what’s working and what’s not. Some things you must consider: How can you best reach your ideal clients? Do you know what they are most receptive to? Can you adapt […]

    Posted in Copywriting | 11 Comments
    June 1, 2010

    In this Manyon Marketing Makeover I discuss Headlines that Sell. I’ve noticed that in the rush to get your message out to your market, make genuine connections and ultimately increase your sales, many people are doing a poor job of  grabbing the attention of readers. This baffles me because your headline is the 1st thing people read. And, it either draws them in or turns them off. Take for instance the headline of this blog post– it can do one of two things: 1) It may draw people in who want to learn tips from Manyon Marketing Makeovers, specifically people who are interested in ways to create headlines that sell. OR 2) The use of the word “Sell” could completely turn people off if they haven’t shifted the way they think about sales and being of service. That’s a risk […]

    Posted in Copywriting, Marketing Strategy | 19 Comments
    May 19, 2010

      Something has been weighing on my mind for a while now. As I look back on the evolution of my business I’m amused by the naivety that I exhibited when creating, starting www.writeoncreative.com and my “Internet business”.  And, I want to share my mistakes with you so you can gain website wisdom, learn, grow and blossom with much less B.S. (yep, I said it). To start, “I drank the Kool-Aid*”.  The first sip was good. It tasted like success and possibilities. I was jazzed and couldn’t wait for a flood of visitors to show up to my website and want to do business with me. The Kool-Aid was kicking in but I didn’t have the right foundation to support the vision. The promises of quick, easy money online were not as promising as they had first […]

    Posted in Copywriting, Manyon's Musings, Web Strategy | 31 Comments
    May 11, 2010

    In this Manyon Marketing Makeover I sahre the secred of sales success. If you really want to increase sales, you have to have the right marketing strategies in place. I like to remind people that the secret to sales success is truly your copy (that’s the content — the words you use- to craft your messaging for marketing, advertising and promotional materials). This concept is sometimes uncomfortable for some entrepreneurs because implying that copy is the secret to sales success means you actually have to sell. You may be one of the many who feel that “sell” is a four letter word.  I’d like to invite you to change your thoughts surrounding sales and selling in general. Think of your copy as a personal invitation to do business with you so you can help more people. By […]

    Posted in Copywriting, Manyon's Musings, Marketing Strategy | 29 Comments
    November 2, 2009

    When writing marketing, advertising and promotional copy, there are specific formulas to increase response and effectiveness.  These 9 elements to help your copy connect with your ideal customers will be helpful the next time you write copy. Since your copy truly is the secret to sales success it’s important to familiarize yourself with the formula even if you aren’t writing long copy. Here’s why: There is a psychological process that readers go through regardless of copy length and regardless of reading preference ie: analytical reader who dives into all the copy or scanner who glances at the key points and quickly makes a buying decisions. Knowing the formula for creating a sales letter will help you connect with your ideal client. Regardless of the length of your copy you can incorporate the basic formula to ensure you’re […]

    Posted in Copywriting | 10 Comments