• You are under the category: Copywriting

    August 4, 2014

    Your word IS your honor. This seems simple and yet it is rather complex. Your words are the foundation of how you choose to show up in life. In fact, a thought becomes a bright idea and when put in writing, words turn ideas into action.  That’s powerful. Your words are powerful. Your thoughts and your words are developed in accordance to your worldview. Your family, friends, the government, media, school systems, your individual experiences, and your interaction with society shape your worldview. Beyond that, your word revolves around your personal values. Your personal values are determined by the meaningful elements of your collective worldview that matter most to you individually. Your values then shape your integrity and they drive all that you do personally and professionally. In general, integrity means the quality of being honest and […]

    Posted in Copywriting, Marketing Strategy, Personal Development, Resources and Interviews | 36 Comments
    March 26, 2014

    There is a big difference between marketing and advertising.  The official definition as approved by the American Marketing Association is as follows: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013) Simply put, marketing is everything you do to position, promote and connect with your prospects. Marketing differs from advertising in a very specific way. Advertising is paid placement of your marketing message. This means you have full control of the content within the specified placement (i.e. radio ads, print ads, television ads, billboards and beyond). Although advertising can work, advertising is designed to interrupt (Think about TV commercial and radio ads that are designed to be intrusive, they are not as effective as they used to be because you can turn the […]

    Posted in Content Strategy, Copywriting, Manyon's Musings, Marketing Strategy | 20 Comments
    December 17, 2012

    Love it or hate it copywriting is an important part of your marketing strategy.  I have copywriting tips to help make the copywriting process much easier and I’ll share them in just a minute. First let’s talk about why people need help with copy. There are typically three reasons clients come my way. 1) They need copy (they have realized they don’t want to be a copywriter, they don’t have the time or professional training and support is needed). The needs range from press releases, to web copy and strategy to sales letters and more. 2) They have copy that needs help (they’ve either written copy that isn’t truly connecting or hired a copywriter who didn’t deliver what was promised). — See how to choose the right copywriter for your project here 3) They want to do […]

    Posted in Copywriting, Manyon's Musings, Resources and Interviews | 18 Comments
    January 9, 2012

    It’s important to have a plan. After all, if you don’t know where you’re going, how are you going to get there? You might feel overwhelmed by all of the content you need to create to effectively market your business online especially when it comes to writing for the web. That’s common AND it doesn’t have to be difficult. Once you have your web copy up to date and your website is truly ready to build relationships, attract your ideal clients and ultimately increase your income online, you’ll need to seriously consider your content, otherwise known as copy. When marketing online your copy is vital to your success. It’s how you’ll get new visitors to your website and give them an opportunity to decide if they want to do business with you. You must continually create new […]

    Posted in Content Strategy, Copywriting | 12 Comments
    December 19, 2011

    The purpose of your Copywriting Action Plan is to get clear on how to best connect with your ideal clients and identify the marketing materials you’ll need to do that. You’ll need a content and messaging strategy for your online marketing and offline marketing efforts as well as your advertising including traditional media if that’s part of your mix (think radio scripts, billboard slogans, signage, television scripts). Here’s a bit more about the difference between marketing and advertising. Although marketing and advertising channels change, there are two things that remain consistent. In order to succeed, your business must have A clear marketing message A marketing plan and strategy (this can include advertising and should to be comprehensive) That’s why it’s important to create a Copywriting Action Plan (a list of everything you need to write to support […]

    Posted in Content Strategy, Copywriting | 17 Comments
    October 25, 2011

    Have you ever had an experience where you realize you’re not being as clear as you could be? This happened to me at a recent business retreat in Arizona. I was meeting with eight of my most trusted colleagues in a private mastermind meeting.  I love meeting with this group because they give me clear perspective on my stuck spots and beyond and they are all wildly successful.  We meet several times a year and we each get an hour to focus on our business direction and get valuable feedback. Anyway, instead of focusing on what isn’t working or what I’m stuck on, I decided to focus on what is working. It just made sense to focus on something I know is working so I could get fresh perspective and ideas around how to make it work […]

    Posted in Copywriting, Manyon's Musings, Marketing Strategy, Planning and Strategy, Web Strategy | 14 Comments
    October 5, 2011

    It’s important to tell your story to increase results. You may have heard the saying “Facts Tell and Stories Sell”… This is especially true when it comes to copy. Facts are definitely important and you’ll want to be truthful in any copy you create. Facts educate. Statistics can also be helpful (think data and figures) and you can weave them throughout your copy. Just remember who you’re talking to and how your audience responds to information. You must tell your story to increase results. Studies have shown men tend to be more interested in facts and figures. Women tend to connect emotionally on a relationship basis. Of course this is a general statement and I firmly believe a blend of facts, statistics and emotions should be incorporated in most copy.  To really connect you’ll also want to engage […]

    Posted in Copywriting | 12 Comments
    August 28, 2011

    Do you know how to select the right copywriter for your projects? One of the best pieces of advice I can give any entrepreneur, business owner and marketing professional (remember, if you’re in business you’re a marketer) is to invest in your copy wisely. This means making sure you’re crafting effective messages that move your prospects to take action and support your overall marketing strategies. Often, this means outsourcing your copywriting to a pro.   So, once you’ve carefully reviewed your current marketing, advertising and promotional materials and created your content strategy plan, it’s time to make an important business decision. Will you outsource to a professional copywriter or write your copy yourself? While it’s been said that copy is one of the most expensive items to outsource, I have to challenge that a bit. I believe it […]

    Posted in Copywriting | 9 Comments
    July 24, 2011

    Where is your message going to be seen or heard? This is an important question to consider BEFORE writing a single word. Consider the medium or channel of placement and this will help you create a content strategy to support your overall marketing goals. Will you reach your audience via radio or television broadcasts, viral video marketing, billboards, online marketing via blogs or websites, direct response mailings, email, trade publications, newspaper ads, press releases, social media or some other method? Knowing your delivery method is crucial to deciding the length of copy. Do you need a long sales letter to speak to already qualified leads? Is a short, pithy ad in order? Or, is this a campaign requiring a skillful balance of long and short copy? Perhaps you need social media posts that pack a big punch […]

    Posted in Content Strategy, Copywriting | 8 Comments
    April 18, 2011

    You’re probably familiar with the acronym WIIFM (what’s in it for me).  If you’re not familiar with it, it’s time to consider how you can turn your prospects into paying clients or customers by shifting your focus. As a business owner WIIFM is one of the most important acronyms for you to be familiar with. Because, although you undoubtedly created your business out of passion, your business is about more than your passion, it’s about what makes your core audience tick. NEWS FLASH: While your clients may be drawn to doing business with you, they are more interested in what you can do for them than they are in who you are. When developing your content and content strategy you must leave your ego behind (the number one mistake most entrepreneurs make in their marketing is focusing too […]

    Posted in Content Strategy, Copywriting | 15 Comments