One of the most important investments you can make in your business is learning how to write copy that converts. Copy is the written part of all marketing, advertising, and promotional materials and before your outsource to a copywriter, it’s important to...
Are you curious about how you can flip the script to create website content and strategy that works? You are not alone and that’s exactly why I share how it’s totally possible to focus on PASSION points instead of pain points to get better results. Dr....
I’m delighted to partner with JEDI Women’s Business Center (Jefferson Economic Development Institute) in conjunction with the Small Business Administration to bring you this FREE training to help you write better marketing content. When you watch,...
Q: Why isn’t my landing page converting? A: This is a common question. The answer can be applied to landing pages, sales pages, social media posts, and more. Here’s what happened and how I responded. I was asked to weigh in on a landing page (web page...
You may have noticed that I’m on a kick about legacy. What I haven’t shared is WHY… As we roll into the holidays, legacy is on my mind, family is on my mind, those less fortunate are on my mind AND I’m fired up to make a bigger impact so I can...
Q: How important is storytelling in copy for advertising and marketing? A: Storytelling is crucial. Purchasing decisions are made based on emotions (this could be a need, want or connection — doesn’t matter – it’s the emotion behind the...