Flip the Script to Create Website Content and Strategy That Works
Are you curious about how you can flip the script to create website content and strategy that works? You are not alone and that’s exactly why I share how it’s totally possible to focus on PASSION points instead of pain points to get better results. Dr....
Write Better Marketing Content
I’m delighted to partner with JEDI Women’s Business Center (Jefferson Economic Development Institute) in conjunction with the Small Business Administration to bring you this FREE training to help you write better marketing content. When you watch,...
Ask Lisa: Why isn’t my landing page converting?
Q: Why isn’t my landing page converting? A: This is a common question. The answer can be applied to landing pages, sales pages, social media posts, and more. Here’s what happened and how I responded. I was asked to weigh in on a landing page (web page...
Are You Committed to Your Legacy?
You may have noticed that I’m on a kick about legacy. What I haven’t shared is WHY… As we roll into the holidays, legacy is on my mind, family is on my mind, those less fortunate are on my mind AND I’m fired up to make a bigger impact so I can...
Ask Lisa: How important is storytelling in copy for advertising and marketing?
Q: How important is storytelling in copy for advertising and marketing? A: Storytelling is crucial. Purchasing decisions are made based on emotions (this could be a need, want or connection — doesn’t matter – it’s the emotion behind the...As Seen In
Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.