• You are under the category: Content Strategy

    January 9, 2012

    It’s important to have a plan. After all, if you don’t know where you’re going, how are you going to get there? You might feel overwhelmed by all of the content you need to create to effectively market your business online especially when it comes to writing for the web. That’s common AND it doesn’t have to be difficult. Once you have your web copy up to date and your website is truly ready to build relationships, attract your ideal clients and ultimately increase your income online, you’ll need to seriously consider your content, otherwise known as copy. When marketing online your copy is vital to your success. It’s how you’ll get new visitors to your website and give them an opportunity to decide if they want to do business with you. You must continually create new […]

    Posted in Content Strategy, Copywriting | 12 Comments
    December 19, 2011

    The purpose of your Copywriting Action Plan is to get clear on how to best connect with your ideal clients and identify the marketing materials you’ll need to do that. You’ll need a content and messaging strategy for your online marketing and offline marketing efforts as well as your advertising including traditional media if that’s part of your mix (think radio scripts, billboard slogans, signage, television scripts). Here’s a bit more about the difference between marketing and advertising. Although marketing and advertising channels change, there are two things that remain consistent. In order to succeed, your business must have A clear marketing message A marketing plan and strategy (this can include advertising and should to be comprehensive) That’s why it’s important to create a Copywriting Action Plan (a list of everything you need to write to support […]

    Posted in Content Strategy, Copywriting | 17 Comments
    November 16, 2011

    Your website is one of your most powerful marketing tools. If it isn’t building relationships, getting clients and making money there really isn’t a reason to have an online presence.  At the same time having a website is not all it takes to succeed online.  When creating an online presence there are three foundational marketing pieces that I recommend. These core components are essential to creating a successful marketing plan and succeeding online.  I’ve found that having just one of these in place is not enough. 1) Your Copywriting Action Plan determines what you need to write. It’s where you outline the content you need and plan the creation of your content (you’ll also want to be familiar with copywriting tips and techniques to truly connect with your ideal clients). 2) Your Content Strategy Plan (this is […]

    Posted in Content Strategy, Publicity Strategy, Web Strategy | 17 Comments
    July 24, 2011

    Where is your message going to be seen or heard? This is an important question to consider BEFORE writing a single word. Consider the medium or channel of placement and this will help you create a content strategy to support your overall marketing goals. Will you reach your audience via radio or television broadcasts, viral video marketing, billboards, online marketing via blogs or websites, direct response mailings, email, trade publications, newspaper ads, press releases, social media or some other method? Knowing your delivery method is crucial to deciding the length of copy. Do you need a long sales letter to speak to already qualified leads? Is a short, pithy ad in order? Or, is this a campaign requiring a skillful balance of long and short copy? Perhaps you need social media posts that pack a big punch […]

    Posted in Content Strategy, Copywriting | 8 Comments
    April 18, 2011

    You’re probably familiar with the acronym WIIFM (what’s in it for me).  If you’re not familiar with it, it’s time to consider how you can turn your prospects into paying clients or customers by shifting your focus. As a business owner WIIFM is one of the most important acronyms for you to be familiar with. Because, although you undoubtedly created your business out of passion, your business is about more than your passion, it’s about what makes your core audience tick. NEWS FLASH: While your clients may be drawn to doing business with you, they are more interested in what you can do for them than they are in who you are. When developing your content and content strategy you must leave your ego behind (the number one mistake most entrepreneurs make in their marketing is focusing too […]

    Posted in Content Strategy, Copywriting | 15 Comments
    October 13, 2010

    I recently posted an update on social media sites delightfully proclaiming… “Progress report: My Content Strategy for 2011 is completely mapped out. Now time to chunk it down into projects & get ready for the New Year” A response from one of my Facebook friends, Idara Bassey, (and I do consider her a friend — she’s someone I’d like to meet in “real life”, thoughtful, engaging and I truly enjoy our exchange) asked… “Forgive me if you already elaborated on this in an earlier post- what exactly is a Content Strategy and how does it differ for a goal or a mission statement?” My short answer is “@Idara it’s your overall marketing theme and messages for the year. Sounds like I need to blog about it. Stay tuned!!!” Now for a longer explanation and thanks for asking […]

    Posted in Content Strategy, Manyon's Musings | 18 Comments
    May 15, 2008

    By Lisa Manyon, www.writeoncreative.com? Just One Article Can Make a Difference (but don’t stop there…) Article Marketing is here to stay. In fact, it’s one of the quickest ways to gain notoriety on the web, get picked up in various publications, increase ezine (electronic newsletter) subscriptions and boost the “I’ve heard about you somewhere” factor. If you are not currently including article marketing in your plan, here are some quick tips and techniques to get you started. EVERYONE is an expert at something. What knowledge can you leverage to help others and increase interest in your products or services? Creating articles is a cost effective way to market your business. Think about it, you can re-purpose the content based on your Content Strategy Plan  (for example: I first publish articles in my ezine and then post them […]

    Posted in Content Strategy, Marketing Strategy | 1 Comment
    March 9, 2007

    Email Etiquette is a topic that should be taught to all. For many, email correspondence has improved business efficiency on many levels. Sending an email can save time and money as well as provide a virtual paper trail of information sent and received. While the internet and email can provide quick and easy access to information and interactions, there are some issues of etiquette to consider. First, not all computer users view email the same way. Some people use email for business purposes only, others for a social outlet and sometimes a balance between the two. It’s important to know what people on your email contact list want to receive and what they don’t. Many businesses have strict electronic communication policies that prohibit inappropriate content and clearly state that information created and distributed from workplace computers is […]

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