Are you getting in YOUR own way and leaving gaps when it comes to designing your business to fully support YOU? Or, are you letting the advice and philosophies of others skew your view of what REALLY works for you? The #1 way I see people getting in their own...
You may have noticed that I’m on a kick about legacy. What I haven’t shared is WHY… As we roll into the holidays, legacy is on my mind, family is on my mind, those less fortunate are on my mind AND I’m fired up to make a bigger impact so I can...
It’s surprising how many business owners think marketing/advertising is a magic bullet. It is magic but it’s not instant. The fact is, you must make your magic and market it and that’s when the results roll in… (HINT: it takes a clear plan you...
Regardless of the time of year it’s important to assess or reassess your business goals and objective. With that in mind, I have three questions for you… • Are you where you hoped you’d be in your life and business at this point? • Do you have clear...
What if I told you I’m NOT a copywriter? You might think… “Lisa, that’s crazy talk. You’ve named a new copywriting and marketing formula, “Challenge. Solution, Invitation.™” that actually VOICES what everyone has been feeling...
There is a big difference between marketing and advertising. The official definition as approved by the American Marketing Association is as follows: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging...