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Fill in the Gaps to Create Extra Cash

Fill in the Gaps to Create Extra Cash

by Lisa Manyon | Sep 12, 2017 | Content Strategy, Marketing Strategy, Planning and Strategy

Are you getting in YOUR own way  and leaving gaps when it comes to designing your business to fully support YOU? Or, are you letting the advice and philosophies of others skew your view of what REALLY works for you? The #1 way I see people getting in their own...
Are You Committed to Your Legacy?

Are You Committed to Your Legacy?

by Lisa Manyon | Dec 22, 2016 | Content Strategy, Copywriting, Manyon's Musings, Marketing Strategy

You may have noticed that I’m on a kick about legacy. What I haven’t shared is WHY… As we roll into the holidays, legacy is on my mind, family is on my mind, those less fortunate are on my mind AND I’m fired up to make a bigger impact so I can...
3 Essential Ingredients for a Marketing Mix that Gets Results

3 Essential Ingredients for a Marketing Mix that Gets Results

by Lisa Manyon | Nov 21, 2015 | Content Strategy, Marketing Strategy, Planning and Strategy

It’s surprising how many business owners think marketing/advertising is a magic bullet. It is magic but it’s not instant. The fact is, you must make your magic and market it and that’s when the results roll in… (HINT: it takes a clear plan you...
Have YOU Outgrown Your Mentor?

Have YOU Outgrown Your Mentor?

by Lisa Manyon | Sep 30, 2014 | Content Strategy, Marketing Strategy, Planning and Strategy

Regardless of the time of year it’s important to assess or reassess your business goals and objective. With that in mind,  I have three questions for you… • Are you where you hoped you’d be in your life and business at this point? • Do you have clear...
True Confessions of a Copywriter

True Confessions of a Copywriter

by Lisa Manyon | Aug 25, 2014 | Content Strategy, Copywriting, Manyon's Musings, Marketing Strategy

What if I told you I’m NOT a copywriter? You might think… “Lisa, that’s crazy talk. You’ve named a new copywriting and marketing formula, “Challenge. Solution, Invitation.™” that actually VOICES what everyone has been feeling...
How to Create Disruptive Marketing Messages that Matter

How to Create Disruptive Marketing Messages that Matter

by Lisa Manyon | Mar 26, 2014 | Content Strategy, Copywriting, Manyon's Musings, Marketing Strategy

There is a big difference between marketing and advertising.  The official definition as approved by the American Marketing Association is as follows: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging...
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