Are You Committed to Your Legacy?
You may have noticed that I’m on a kick about legacy. What I haven’t shared is WHY… As we roll into the holidays, legacy is on my mind, family is on my mind, those less fortunate are on my mind AND I’m fired up to make a bigger impact so I can...
3 Essential Ingredients for a Marketing Mix that Gets Results
It’s surprising how many business owners think marketing/advertising is a magic bullet. It is magic but it’s not instant. The fact is, you must make your magic and market it and that’s when the results roll in… (HINT: it takes a clear plan you...
Have YOU Outgrown Your Mentor?
Regardless of the time of year it’s important to assess or reassess your business goals and objective. With that in mind, I have three questions for you… • Are you where you hoped you’d be in your life and business at this point? • Do you have clear...
True Confessions of a Copywriter
What if I told you I’m NOT a copywriter? You might think… “Lisa, that’s crazy talk. You’ve named a new copywriting and marketing formula, “Challenge. Solution, Invitation.™” that actually VOICES what everyone has been feeling...
How to Create Disruptive Marketing Messages that Matter
There is a big difference between marketing and advertising. The official definition as approved by the American Marketing Association is as follows: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging...As Seen In
Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.