Ask Lisa: Journalistic writing versus copywriting?

Ask Lisa: Journalistic writing versus copywriting?

Q: What’s the difference between copywriting versus journalistic writing?  A: I often say if you can talk you can write. And, there are many different writing styles with very specific goals and nuances. Let’s take a quick look at the difference between...
Ask Lisa: Journalistic writing versus copywriting?

Ask Lisa: What is Lorum Ipsum?

Q: What is Lorum Ipsum?  I’ve heard you talk about websites, and you’ve mentioned that Lorum Ipsum text can hurt your online reputation. What exactly is that, and what does it mean. A: Simply put, Lorum Ipsum is placeholder content. It’s designed to...
Ask Lisa: Journalistic writing versus copywriting?

Ask Lisa: What are PASSION Points?

Q; What are PASSION Points?  I’m not familiar with this term. I’ve only heard about “pain points”. I’ve been told in order to get marketing results, I have to use pain to get attention and make the sale. Can you tell me how PASSION points...
Ask Lisa: Journalistic writing versus copywriting?

Ask Lisa: What is evergreen content?

Q: What is evergreen content? I’ve heard you speak about evergreen content but I don’t know what you mean by that. What is it, and why is it important? A: Evergreen content is content that stands the test of time. It’s content that is timeless in...
Ask Lisa: Journalistic writing versus copywriting?

Ask Lisa: Can I build my business through referrals?

Q: I have a new Hypnosis business and really want to build my business through referrals. Is there a way to get it out there initially without all of the typical marketing tactics? (Please say yes!) So much of the marketing “must-do” advice out there feels pushy,...