The Rant With Baeth Davis: How to fix your marketing
On this episode of The Rant with Baeth Davis, we discuss how to fix your marketing including: Trends we see in email marketing (and beyond) that are not working and can actually harm your reputation How to apply the “Challenge. Solution. Invitation™.” communication...
Passion points versus pain points in marketing
Which approach do you prefer? Passion points versus pain points in marketing? What works best for your business and your ideal clients? The biggest energetic disconnect that many feel when crafting marketing messages is the methods that focus on pain points. Listen...
How to create marketing messages that matter
I'm often asked how to create marketing messages that matter, make a difference, and make money. I'm delighted to share that it all boils down to being in alignment. I love speaking, teaching, training and transforming with my values-based, simple, 3-step "Challenge....
How to Write Copy that Converts
One of the most important investments you can make in your business is learning how to write copy that converts. Copy is the written part of all marketing, advertising, and promotional materials and before your outsource to a copywriter, it's important to understand...
Awarepreneurs Interview
When I was invited to be featured on an Awarepreneurs interview, I was delighted. Paul Zeilizer is the host of the show and we are on the same page when it comes to marketing with integrity and flipping the script to focus on PASSION points. Paul focuses on coaching...
Speaker Success Podcast: Create Marketing Messages With Integrity
In this Speaker Success Podcast I share tips to create marketing messages with integrity. If you can talk, you can write. Interestingly enough many of us have to hone our skills in both areas to get to the point where we are comfortable on stage and on paper. Host...
Write Better Marketing Content
I'm delighted to partner with JEDI Women's Business Center (Jefferson Economic Development Institute) in conjunction with the Small Business Administration to bring you this FREE training to help you write better marketing content. When you watch, you'll discover:...
How your intuition can help you build your business and write better copy
I invite you to consider how your intuition can help you build your business and write better copy. Our intuition is our 6th sense and often it's overlooked in business but those who tap in seem to get better results. Have you ever second guessed your 6th sense and...
Entrepreneurs On Fire Podcast Rated #1 in Inc. Magazine
I'm celebrating my colleague John Lee Dumas who has set the podcast world on FIRE with his solid content and sound revenue generating platform. Recently named the top podcast -- that's #1 out of 100 in the nation-- he's clearly doing something right. Check out the...
Marketing Your Business to Maximize Sales
Running a successful business takes conscious effort. That's why I was delighted to be invited for an interview on the Conscious Millionaire podcast hosted by JV Crum III. During this interview, JV and I discuss many aspects of marketing your business to maximize...
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Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.