The cornerstones of long-term,sustainable business success
There are four cornerstones of long-term, sustainable, business success: Messaging/Copy Branding/Image Planning/Strategy Publicity/PR Each of these elements must be in place to ensure your marketing success and long-term business sustainability. While these...
Branding, Positioning and Niches
How are YOU showing up and what are you known for? What branding, positioning and niches have represented your business over the years? Does your current brand position you as THE expert? Have you narrowed your niche too much? Not enough? Is business cruising along...
Ask Lisa: How can I get business publicity?
Q: Advertising is expensive and I want more people to know about my business. How can I get business publicity (especially FREE publicity)? This question, along with many more, was posed during my workshop, The Power of Publicity, at Southern Oregon University's...
Think Bigger, Set Clear Intentions and Grow Your Business
There are five KEY elements to business success, growth and seizing opportunity. 1. Have a BIG vision and clear intentions for the outcome 2. Take inspired action 3. Get help 4. Follow through 5. Leverage the outcome to support your BIG vision Here's the rub. Often we...
Business Boundary Tips for Hosts and Guests of Speaking Gigs
As we learn and grow as people and especially as professionals, it's important to use discernment in everything we do. Often this means trusting when something is a clear YES or a clear NO (even if, at first, it seemed like a good idea). It all comes down to business...
When Do You Say YES or NO to Speaking Gigs?
Is speaking part of your business model? If it isn't, you might want to consider speaking about your area of expertise. Speaking can add additional revenue streams to your business. In fact, speaking can help you personally connect with prime prospects who are ready...
Why Your Copywriting Action Plan, Content Strategy Plan and Publicity Plan Matter and How Your Website Can Help You Build Relationships, Get Clients and Make Money
Your website is one of your most powerful marketing tools. If it isn't building relationships, getting clients and making money there really isn't a reason to have an online presence. At the same time having a website is not all it takes to succeed online. When...
Why You Might Not be Ready for Publicity…
Often clients come to me because they truly want to get the recognition they deserve in the form of publicity both online and in the media. They're looking for a starting point to get the word out so they have a general understanding of press releases and strategies....
Manyon Marketing Makeover ~ Press Release Marketing
Press releases aren't just for the media anymore. In this Manyon Marketing Makeover you'll discover how press releases can help your marketing mix. Do you regularly share your gifts with the world? Are you leveraging your talents to gain credibility? Do you know that...
Press Release & Internet Publicity Strategies Case Study
One of my greatest passions is helping you get the publicity you deserve. If you know anything about you'll know that I'm one of the few people who really loves to write press releases and create strategies so they really work of you. Here's a quick video from...
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Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.