The cornerstones of long-term,sustainable business success
There are four cornerstones of long-term, sustainable, business success: Messaging/Copy Branding/Image Planning/Strategy Publicity/PR Each of these elements must be in place to ensure your marketing success and long-term business sustainability. While these...
Turning your ideas into action
"A thought become a bright idea and when put into writing words turn ideas into action." I don't know about YOU but I've been thinking about creativity, ideas, and action. I mean, there really is no shortage of ideas. As a creator I have to stop myself from...
Let’s talk about sales
Beyond your message, brand, plan, and publicity -- Let's talk about SALES. When you've been in business for any length of time, you've likely started to build a solid foundation. You've invested in... Branding/Image Planning/Strategy Content/Copy Publicity/PR AND,...
Branding, Positioning and Niches
How are YOU showing up and what are you known for? What branding, positioning and niches have represented your business over the years? Does your current brand position you as THE expert? Have you narrowed your niche too much? Not enough? Is business cruising along...
Fill in the Gaps to Create Extra Cash
Are you getting in YOUR own way and leaving gaps when it comes to designing your business to fully support YOU? Or, are you letting the advice and philosophies of others skew your view of what REALLY works for you? The #1 way I see people getting in their own...
Ask Lisa: What is Legacy?
According to the Merriam-Webster dictionary, by definition, legacy can mean one of two things. 1) a gift by will especially of money or other personal property (bequest) 2) something transmitted by or received from an ancestor or predecessor or from the past...
What is YOUR business why?
Why did you start your business? Or, why start a business if you're not already an entrepreneur? This is an important questions and one that should not be taken lightly. When I decided to start my business in 2003 it was not a decision that I took lightly. It meant...
Do What You Do Best and Outsource the Rest
May was OREGON WINE MONTH. That has absolutely nothing to do with what I'm about to share -- other than -- I love Southern Oregon and the vintners here are producing some really great wine (aka Entrepreneurial Fuel). But I digress... Let's consider business for a...
Attract clients by being clear about your value proposition
What is YOUR value proposition? Your value proposition is the value you deliver to your clients. Simply put, it's the results you've generated and the story you tell to illustrate why doing business with you is a good choice and what people can expect. This goes...
3 Essential Ingredients for a Marketing Mix that Gets Results
It's surprising how many business owners think marketing/advertising is a magic bullet. It is magic but it's not instant. The fact is, you must make your magic and market it and that's when the results roll in... (HINT: it takes a clear plan you must be part of it at...
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Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.