The Rant With Baeth Davis: How to fix your marketing
On this episode of The Rant with Baeth Davis, we discuss how to fix your marketing including: Trends we see in email marketing (and beyond) that are not working and can actually harm your reputation How to apply the “Challenge. Solution. Invitation™.” communication...
Ask Lisa: Should I promote my waitlist?
Q: Should I promote my waitlist? I've been coached that it's a good idea to promote my waitlist. So, I added this to my marketing materials, including a landing page to fill an upcoming program, and I'm not getting the conversions I'd hoped for. What do you think...
Passion points versus pain points in marketing
Which approach do you prefer? Passion points versus pain points in marketing? What works best for your business and your ideal clients? The biggest energetic disconnect that many feel when crafting marketing messages is the methods that focus on pain points. Listen...
Ask Lisa: Is long copy or short copy more effective?
Q: Is long copy or more copy more effective when writing copy? Some say long copy is ineffective and others swear that short copy is the way to go. I cannot seem to find a straight answer. Some articles I've Googled on digital best practices have conflicting...
Ask Lisa: What if I don’t have case studies or results to share?
Q: What if I don't have case studies or results to share? This question was posed after I posted this on Facebook: Just because something can work...take, for instance, focusing on pain points...it doesn't mean you should do it. In most applications it's manipulative...
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Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.