Ask Lisa: What if I don’t have case studies or results to share?
Q: What if I don't have case studies or results to share? This question was posed after I posted this on Facebook: Just because something can work...take, for instance, focusing on pain points...it doesn't mean you should do it. In most applications it's manipulative...
Ask Lisa: How often should I post on my blog?
Q: How often should I post on my blog? A: The answer is, it depends. First, start with a clear Content Strategy Plan. The best results for long-term business and brand sustainability come when you have a plan. I recommend starting with strategy and writing into your...
Ask Lisa: How do I overcome sales objections?
Q: How do I overcome sales objections? A: This is such a great question. My short answer is "DON'T". When you are clear about your value and the value you deliver, you don't have to overcome objections or push anyone into the sale (although plenty of coaches,...
Ask Lisa: Will you sell my products or services for me?
Q: Can I hire you to do the marketing for me? Will you sell my products or services for me? Can you fill my programs? A: My answer, in a nutshell, "No!". These questions roll in all the time. When it comes to implementation, sales and filling your programs, you'll...
What Does Your Brand Say About YOU
What does your brand say about YOU? Your clients? Your services? Your results... You see a brand is more than a logo. More on that here. Too many people jump on the re-branding bandwagon when it may or may not be completely necessary. People mistakenly think their...
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Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.