Ask Lisa: What does KPI stand for?
Q: What does KPI stand for? I keep hearing this term and it seems like a “buzz word.” Can you explain what it means and why it’s important? And, is it true that if I focus more on keywords and SEO that my website, email, and blogging will be more effective? ...
The Rant With Baeth Davis: How to fix your marketing
On this episode of The Rant with Baeth Davis, we discuss how to fix your marketing including: Trends we see in email marketing (and beyond) that are not working and can actually harm your reputation How to apply the “Challenge. Solution. Invitation™.” communication...
Ask Lisa: Should I promote my waitlist?
Q: Should I promote my waitlist? I've been coached that it's a good idea to promote my waitlist. So, I added this to my marketing materials, including a landing page to fill an upcoming program, and I'm not getting the conversions I'd hoped for. What do you think...
Passion points versus pain points in marketing
Which approach do you prefer? Passion points versus pain points in marketing? What works best for your business and your ideal clients? The biggest energetic disconnect that many feel when crafting marketing messages is the methods that focus on pain points. Listen...
Ask Lisa: Is long copy or short copy more effective?
Q: Is long copy or more copy more effective when writing copy? Some say long copy is ineffective and others swear that short copy is the way to go. I cannot seem to find a straight answer. Some articles I've Googled on digital best practices have conflicting...
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Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.