The cornerstones of long-term,sustainable business success
There are four cornerstones of long-term, sustainable, business success: Messaging/Copy Branding/Image Planning/Strategy Publicity/PR Each of these elements must be in place to ensure your marketing success and long-term business sustainability. While these...
Turning your ideas into action
"A thought become a bright idea and when put into writing words turn ideas into action." I don't know about YOU but I've been thinking about creativity, ideas, and action. I mean, there really is no shortage of ideas. As a creator I have to stop myself from...
Let’s talk about sales
Beyond your message, brand, plan, and publicity -- Let's talk about SALES. When you've been in business for any length of time, you've likely started to build a solid foundation. You've invested in... Branding/Image Planning/Strategy Content/Copy Publicity/PR AND,...
Fill in the Gaps to Create Extra Cash
Are you getting in YOUR own way and leaving gaps when it comes to designing your business to fully support YOU? Or, are you letting the advice and philosophies of others skew your view of what REALLY works for you? The #1 way I see people getting in their own...
Ask Lisa: What is considered email SPAM when sending email?
Q: What exactly is considered email SPAM when sending email? A: Excellent question. In short form, any unsolicited commercial email is considered SPAM. So, if you are sending an email for your business without permission and adding people to your email list for...
Are You Committed to Your Legacy?
You may have noticed that I'm on a kick about legacy. What I haven't shared is WHY... As we roll into the holidays, legacy is on my mind, family is on my mind, those less fortunate are on my mind AND I'm fired up to make a bigger impact so I can help more people....
Who Stole YOUR Ideas?
Stolen ideas have been on my mind lately. Because you are reading this blog, you are likely a mover, shaker and change maker. This means you think differently than most people. Like me, you're tired of the cookie cutter, paint by number systems as they don't apply to...
What is YOUR business why?
Why did you start your business? Or, why start a business if you're not already an entrepreneur? This is an important questions and one that should not be taken lightly. When I decided to start my business in 2003 it was not a decision that I took lightly. It meant...
Tap Into Your Passion to Create More FUN and Profit
Ever tried to force something that doesn't fit? That's often referred to as trying to push a square peg into a round hole. You might eventually get it to work but it's not really a fit. This doesn't mean it's right or wrong. It just means it's not a fit for YOU and...
Ask Lisa: Help Creating My Marketing message for my start-up?
Q: "How can I use your approach to create marketing messages in my start-up business?" Rita says, thanks for sharing the great news about your copywriting formula at The California Women's Conference. The new steps you created sound clear and are easy to follow....
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Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.