What Does Your Brand Say About YOU
What does your brand say about YOU? Your clients? Your services? Your results... You see a brand is more than a logo. More on that here. Too many people jump on the re-branding bandwagon when it may or may not be completely necessary. People mistakenly think their...
The cornerstones of long-term,sustainable business success
There are four cornerstones of long-term, sustainable, business success: Messaging/Copy Branding/Image Planning/Strategy Publicity/PR Each of these elements must be in place to ensure your marketing success and long-term business sustainability. While these...
Turning your ideas into action
"A thought become a bright idea and when put into writing words turn ideas into action." I don't know about YOU but I've been thinking about creativity, ideas, and action. I mean, there really is no shortage of ideas. As a creator I have to stop myself from...
Let’s talk about sales
Beyond your message, brand, plan, and publicity -- Let's talk about SALES. When you've been in business for any length of time, you've likely started to build a solid foundation. You've invested in... Branding/Image Planning/Strategy Content/Copy Publicity/PR AND,...
Branding, Positioning and Niches
How are YOU showing up and what are you known for? What branding, positioning and niches have represented your business over the years? Does your current brand position you as THE expert? Have you narrowed your niche too much? Not enough? Is business cruising along...
Ask Lisa: Why are branded email addresses important?
Q: Do I need an email address that matches my website address? A: The short answer is "YES!". Business owners and entrepreneurs often ask me "are branded email addresses important?". They absolutely are. Here's why. An unbranded email address markets your email...
Business Boundary Tips for Hosts and Guests of Speaking Gigs
As we learn and grow as people and especially as professionals, it's important to use discernment in everything we do. Often this means trusting when something is a clear YES or a clear NO (even if, at first, it seemed like a good idea). It all comes down to business...
Re-evaluate, Re-package and Re-position but Don’t Re-brand
I remember the first time someone told me that I'm not a copywriter... Imagine my surprise as I'm sitting in a high-level mastermind meeting with brilliant colleagues and unanimously they all say "Lisa, you're not a copywriter." (AND mind you, this has happened more...
How Social Proof Can Make or Break Your Business
Although storytelling and transparency are huge components of copywriting trends, it's not enough to simply tell your story. You must have buy-in fueled by social proof. Consumers must believe your story, resonate with you, and believe that others believe in you too...
How Your Story and The Stories Your Clients Tell Will Help Your Business
It's all about a good story. AND what makes a good story stick is TRUTH... Authenticity, true voice, and focused messaging come as a result of powerful storytelling. Storytelling is not a new technique but it's being used in new ways. Consumers are now savvier than...
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Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.