How to Write Copy that Converts
One of the most important investments you can make in your business is learning how to write copy that converts. Copy is the written part of all marketing, advertising, and promotional materials and before your outsource to a copywriter, it's important to understand...
Flip the Script to Create Website Content and Strategy That Works
Are you curious about how you can flip the script to create website content and strategy that works? You are not alone and that's exactly why I share how it's totally possible to focus on PASSION points instead of pain points to get better results. Dr. Dolores Fazzino...
Write Better Marketing Content
I'm delighted to partner with JEDI Women's Business Center (Jefferson Economic Development Institute) in conjunction with the Small Business Administration to bring you this FREE training to help you write better marketing content. When you watch, you'll discover:...
Ask Lisa: Why isn’t my landing page converting?
Q: Why isn't my landing page converting? A: This is a common question. The answer can be applied to landing pages, sales pages, social media posts, and more. Here's what happened and how I responded. I was asked to weigh in on a landing page (web page designed to get...
Are You Committed to Your Legacy?
You may have noticed that I'm on a kick about legacy. What I haven't shared is WHY... As we roll into the holidays, legacy is on my mind, family is on my mind, those less fortunate are on my mind AND I'm fired up to make a bigger impact so I can help more people....
Ask Lisa: How important is storytelling in copy for advertising and marketing?
Q: How important is storytelling in copy for advertising and marketing? A: Storytelling is crucial. Purchasing decisions are made based on emotions (this could be a need, want or connection -- doesn't matter - it's the emotion behind the purchase that drives...
Pain Points or PASSION Points?
Pain points or passion points? THAT is the question... Here's a question for YOU (especially if you're in business for yourself or responsible for marketing anything)... Do YOU know what MOTIVATES your ideal clients? Not what their 'pain points' are -- what they...
The Collaboration Economy: People are the TRUE Currency
Are you ready to succeed in The Collaboration Economy? When I first started my journey into online marketing it was a brand new world for me. That was over 11 years ago. What I learned is that all the mentors, copywriters, marketers and "gurus" were teaching the same...
Building Relationships & Business Growth With Content
In the ever-evolving landscape 0f business and marketing, it's important to BE the media. This means you can no longer solely rely on traditional media outlets to share your message (although, depending on your strategy, they should be a part of your mix). The...
True Confessions of a Copywriter
What if I told you I'm NOT a copywriter? You might think... "Lisa, that's crazy talk. You've named a new copywriting and marketing formula, "Challenge. Solution, Invitation.™" that actually VOICES what everyone has been feeling about standard, manipulative...
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Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.