Fill in the Gaps to Create Extra Cash
Are you getting in YOUR own way and leaving gaps when it comes to designing your business to fully support YOU? Or, are you letting the advice and philosophies of others skew your view of what REALLY works for you? The #1 way I see people getting in their own...
Are You Committed to Your Legacy?
You may have noticed that I'm on a kick about legacy. What I haven't shared is WHY... As we roll into the holidays, legacy is on my mind, family is on my mind, those less fortunate are on my mind AND I'm fired up to make a bigger impact so I can help more people....
3 Essential Ingredients for a Marketing Mix that Gets Results
It's surprising how many business owners think marketing/advertising is a magic bullet. It is magic but it's not instant. The fact is, you must make your magic and market it and that's when the results roll in... (HINT: it takes a clear plan you must be part of it at...
Have YOU Outgrown Your Mentor?
Regardless of the time of year it's important to assess or reassess your business goals and objective. With that in mind, I have three questions for you... • Are you where you hoped you'd be in your life and business at this point? • Do you have clear intentions...
True Confessions of a Copywriter
What if I told you I'm NOT a copywriter? You might think... "Lisa, that's crazy talk. You've named a new copywriting and marketing formula, "Challenge. Solution, Invitation.™" that actually VOICES what everyone has been feeling about standard, manipulative...
How to Create Disruptive Marketing Messages that Matter
There is a big difference between marketing and advertising. The official definition as approved by the American Marketing Association is as follows: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging...
5 Steps to Marketing Success
Marketing is like a puzzle. If you're missing certain pieces, it won't work like it should. Marketing is also like a staircase. When you miss a step, you can stumble and fall. To ensure marketing success it's important that you have all of the right pieces of the...
3 Web Marketing Strategies You Must Have
While it's true that you need a website, you also need a strategic marketing plan for your website, a content strategy plan, and individual marketing plans for all of your offerings. If you fail to put these strategies in place you will fall into the trap of...
Unrealistic Web Expectations
Your website is an important part of your business. There is no doubt about this. At the same time, you may have unrealistic web expectations. I see this all too often when I work with preferred clients to assess their web strategy, content and beyond. I'm not...
Is Hiding Behind Your Website Hurting Your Profitability?
What are you doing to maintain visibility and profitability? I'm refocusing, leveraging and streamlining my offerings, team and more (Hint: this is a continual process especially when it comes to your web presence). AND during the process I'm doing a lot of...
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Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.