Ask Lisa: What are PASSION Points?

Ask Lisa: What are PASSION Points?

Q; What are PASSION Points?  I'm not familiar with this term. I've only heard about "pain points". I've been told in order to get marketing results, I have to use pain to get attention and make the sale. Can you tell me how PASSION points work? A: PASSION Points are...

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Ask Lisa: What are PASSION Points?

Ask Lisa: What is evergreen content?

Q: What is evergreen content? I've heard you speak about evergreen content but I don't know what you mean by that. What is it, and why is it important? A: Evergreen content is content that stands the test of time. It's content that is timeless in nature and provides...

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Ask Lisa: What are PASSION Points?

Ask Lisa: What does KPI stand for?

Q: What does KPI stand for? I keep hearing this term and it seems like a “buzz word.” Can you explain what it means and why it’s important? And, is it true that if I focus more on keywords and SEO that my website, email, and blogging will be more effective?  ...

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Ask Lisa: What are PASSION Points?

Ask Lisa: Should I promote my waitlist?

Q: Should I promote my waitlist?  I've been coached that it's a good idea to promote my waitlist. So, I added this to my marketing materials, including a landing page to fill an upcoming program, and I'm not getting the conversions I'd hoped for.  What do you think...

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