Ask Lisa: What does KPI stand for?
Q: What does KPI stand for? I keep hearing this term and it seems like a “buzz word.” Can you explain what it means and why it’s important? And, is it true that if I focus more on keywords and SEO that my website, email, and blogging will be more effective? ...
Ask Lisa: Should I promote my waitlist?
Q: Should I promote my waitlist? I've been coached that it's a good idea to promote my waitlist. So, I added this to my marketing materials, including a landing page to fill an upcoming program, and I'm not getting the conversions I'd hoped for. What do you think...
Ask Lisa: Is long copy or short copy more effective?
Q: Is long copy or more copy more effective when writing copy? Some say long copy is ineffective and others swear that short copy is the way to go. I cannot seem to find a straight answer. Some articles I've Googled on digital best practices have conflicting...
Ask Lisa: What if I don’t have case studies or results to share?
Q: What if I don't have case studies or results to share? This question was posed after I posted this on Facebook: Just because something can work...take, for instance, focusing on pain points...it doesn't mean you should do it. In most applications it's manipulative...
Ask Lisa: How often should I post on my blog?
Q: How often should I post on my blog? A: The answer is, it depends. First, start with a clear Content Strategy Plan. The best results for long-term business and brand sustainability come when you have a plan. I recommend starting with strategy and writing into your...
Ask Lisa: How do I overcome sales objections?
Q: How do I overcome sales objections? A: This is such a great question. My short answer is "DON'T". When you are clear about your value and the value you deliver, you don't have to overcome objections or push anyone into the sale (although plenty of coaches,...
Ask Lisa: Will you sell my products or services for me?
Q: Can I hire you to do the marketing for me? Will you sell my products or services for me? Can you fill my programs? A: My answer, in a nutshell, "No!". These questions roll in all the time. When it comes to implementation, sales and filling your programs, you'll...
Is email marketing dead?
Q: Is email marketing dead? I've heard a lot of buzz about it and I wonder if it's worth the effort? A: I assure you email marketing is not dead. There's been some buzz about email. Some say it's dead Some say they don't read it Some are afraid to get started Here's...
Ask Lisa: What is the best planning system
Q: What is the best planning system? Which hard copy system do you recommend and why? What planner do you think is best? A: This depends on your goals. In my many years of planning, including creating The POWER Planning Process, I've discovered that focusing on how we...
Ask Lisa: What tools do you use to map out content strategy plans
Q: What tools do you use to map out content strategy plans? Specifically, do you have a tool you recommend using when brainstorming content? I am working on building a content calendar and am not afraid of the time commitment it takes to do this, but I feel like I'm...
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Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.