Ask Lisa: What does KPI stand for?

Ask Lisa: What does KPI stand for?

Q: What does KPI stand for? I keep hearing this term and it seems like a “buzz word.” Can you explain what it means and why it’s important? And, is it true that if I focus more on keywords and SEO that my website, email, and blogging will be more effective?  ...

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Ask Lisa: What does KPI stand for?

Ask Lisa: Should I promote my waitlist?

Q: Should I promote my waitlist?  I've been coached that it's a good idea to promote my waitlist. So, I added this to my marketing materials, including a landing page to fill an upcoming program, and I'm not getting the conversions I'd hoped for.  What do you think...

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Ask Lisa: What does KPI stand for?

Is email marketing dead?

Q: Is email marketing dead? I've heard a lot of buzz about it and I wonder if it's worth the effort? A: I assure you email marketing is not dead.  There's been some buzz about email. Some say it's dead Some say they don't read it Some are afraid to get started Here's...

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Ask Lisa: What does KPI stand for?

Ask Lisa: What is the best planning system

Q: What is the best planning system? Which hard copy system do you recommend and why? What planner do you think is best? A: This depends on your goals. In my many years of planning, including creating The POWER Planning Process, I've discovered that focusing on how we...

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