YES I CAN Living Podcast
I'm delighted to share the YES I CAN Living Podcast with Cathy Alessandra. Be sure to connect with her on Facebook. Cathy and I have known each other for many years and I love the work she does. In this episode of her podcast, we talk about Business Marketing and...
Ask Lisa: What is evergreen content?
Q: What is evergreen content? I've heard you speak about evergreen content but I don't know what you mean by that. What is it, and why is it important? A: Evergreen content is content that stands the test of time. It's content that is timeless in nature and provides...
Ask Lisa: Can I build my business through referrals?
Q: I have a new Hypnosis business and really want to build my business through referrals. Is there a way to get it out there initially without all of the typical marketing tactics? (Please say yes!) So much of the marketing “must-do” advice out there feels pushy,...
Ask Lisa: What does KPI stand for?
Q: What does KPI stand for? I keep hearing this term and it seems like a “buzz word.” Can you explain what it means and why it’s important? And, is it true that if I focus more on keywords and SEO that my website, email, and blogging will be more effective? ...
The Rant With Baeth Davis: How to fix your marketing
On this episode of The Rant with Baeth Davis, we discuss how to fix your marketing including: Trends we see in email marketing (and beyond) that are not working and can actually harm your reputation How to apply the “Challenge. Solution. Invitation™.” communication...
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Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.