Ask Lisa: Why aren’t people buying my books?
Q: Why aren't people buying my books? I have multiple books and they just aren't selling. I don't understand why more people don't want them? I'm frustrated that there isn't more interest and I don't know what to do. This question was posed by a friend who does...
How to Market With Integrity to Attract High-End Clients
When you are ready to learn how to market with integrity to attract high-end clients, you'll want to listen to this podcast. Ellen Violette is a friend and colleague and the host of the Books, Business, Abundance podcast. Listen to discover how to apply the...
Ask Lisa: What are PASSION Points?
Q; What are PASSION Points? I'm not familiar with this term. I've only heard about "pain points". I've been told in order to get marketing results, I have to use pain to get attention and make the sale. Can you tell me how PASSION points work? A: PASSION Points are...
YES I CAN Living Podcast
I'm delighted to share the YES I CAN Living Podcast with Cathy Alessandra. Be sure to connect with her on Facebook. Cathy and I have known each other for many years and I love the work she does. In this episode of her podcast, we talk about Business Marketing and...
Ask Lisa: What is evergreen content?
Q: What is evergreen content? I've heard you speak about evergreen content but I don't know what you mean by that. What is it, and why is it important? A: Evergreen content is content that stands the test of time. It's content that is timeless in nature and provides...
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Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.