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YES I CAN Living Podcast

YES I CAN Living Podcast

I'm delighted to share the YES I CAN Living Podcast with Cathy Alessandra.  Be sure to connect with her on Facebook. Cathy and I have known each other for many years and I love the work she does. In this episode of her podcast, we talk about Business Marketing and...

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Ask Lisa: What is evergreen content?

Ask Lisa: What is evergreen content?

Q: What is evergreen content? I've heard you speak about evergreen content but I don't know what you mean by that. What is it, and why is it important? A: Evergreen content is content that stands the test of time. It's content that is timeless in nature and provides...

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Ask Lisa: What is evergreen content?

Ask Lisa: What does KPI stand for?

Q: What does KPI stand for? I keep hearing this term and it seems like a “buzz word.” Can you explain what it means and why it’s important? And, is it true that if I focus more on keywords and SEO that my website, email, and blogging will be more effective?  ...

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