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Ask Lisa: What are PASSION Points?

Ask Lisa: What are PASSION Points?

Q; What are PASSION Points?  I'm not familiar with this term. I've only heard about "pain points". I've been told in order to get marketing results, I have to use pain to get attention and make the sale. Can you tell me how PASSION points work? A: PASSION Points are...

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YES I CAN Living Podcast

YES I CAN Living Podcast

I'm delighted to share the YES I CAN Living Podcast with Cathy Alessandra.  Be sure to connect with her on Facebook. Cathy and I have known each other for many years and I love the work she does. In this episode of her podcast, we talk about Business Marketing and...

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Ask Lisa: What are PASSION Points?

Ask Lisa: What is evergreen content?

Q: What is evergreen content? I've heard you speak about evergreen content but I don't know what you mean by that. What is it, and why is it important? A: Evergreen content is content that stands the test of time. It's content that is timeless in nature and provides...

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