How do I find my niche?
Q: How do I find my niche? My biggest challenge is being too broad in my message. I'm just doing work now to niche it out. How do you suggest I find my niche and ideal clients? A: Your question about how to find your niche is one I get often, and it's an important...
Nostalgia, the Barbie movie, Real Life, and Marketing
The Barbie movie is a combination of nostalgia, imagination, real life, and marketing. I went to The Barbie movie for nostalgic reasons. I was definitely a Barbie girl with the dream house, townhouse, corvette, and pool with cabana, original Barbie, Ken, and Christie...
Craft Your Message and Strategy With Grace and Ease
Two things will never go out of style, your message and strategy. The key is to dial in your core message to energetically align with your strategy.It was an honor to present at the Rogue Valley Metaphysical Library about marketing with integrity and share how to...
Should I Use AI to Create Content?
Q: Should I use AI to create content? I'm hearing mixed reviews. What are your thoughts? A: My answer is maybe but I'm not convinced it's a good idea to use AI to create content... here's why. Is AI the latest and greatest tool that can help improve productivity and...
Your Message Matters Podcast: Marketing With Integrity
Each episode of the Your Message Matters podcast is designed to give you the framework for success with bite-sized business and marketing strategies in less than 15 minutes.In this episode of Your Message Matters, I focus on Marketing With Integrity With Grace and...
As Seen In
Ask Lisa your pressing questions about marketing, copywriting, advertising, publicity and strategy.