Should I Buy Email Lists
Q: Is it a smart business move to buy email lists? I have been getting offers to buy lists to expand my reach. A: My short answer is that I don't recommend buying email lists. Here's an interesting and annoying look at why buying email lists and blasting promos to...
Why Isn’t My Website Converting?
Q: Why isn't my website converting? I've spent a lot of time and money on my website and I'm just not getting the results I hoped for. What do you recommend? Should I scrap it and focus on social media instead? A: When websites are not converting, there are two...
Guts, Grit, & Great Business™ Podcast with Heather Pearce Campbell
Recently, I had the great pleasure of being the featured guest of Heather Pearce Campbell, The Legal Website Warrior®, on her podcast, Guts, Grit & Great Business™, where we talked about creating marketing messages with integrity. We connected via a mutual...
Ask Lisa: Is it effective to dumb down marketing messages?
Lisa Manhon |The Business Marketing Architect answers the question – Is it effective to dumb down your marketing messages?
Ask Lisa: How do I craft messages for different audiences
Lisa Manyon | The Business Marketing Architect shares how to craft messages for different audiences and resources to get better results.
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