March 2, 2019

Q: How do I overcome sales objections? A:  This is such a great question. My short answer is “DON’T”.  When you are clear about your value and the value you deliver, you don’t have to overcome objections or push anyone into the sale (although plenty of coaches, consultants, and mentors will tell you otherwise). I’ve found that when you can articulate your value proposition, you don’t have to overcome objections. And, based on the type of objection, you will know if the potential client is a good fit or not. I often get inquiries asking “Will you sell my products or services for me?” – More on that here. My answer to that question is “NO.” and I ask a series of questions to find out where the inquiry is coming from. More often than not when […]

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February 16, 2019

Q: Can I hire you to do the marketing for me? Will you sell my products or services for me? Can you fill my programs? A: My answer, in a nutshell, “No!”.  These questions roll in all the time. When it comes to implementation, sales and filling your programs, you’ll need a clear plan and strategy. I can help with the strategy but I won’t implement for you. You’ll need to fine-tune your sales skills or expand your team to support that role. These inquiries and similar questions prompted me to share some hard truths. Let’s start with a specific example. The inquiry: “I’m looking to partner with a marketing person. Can we connect to discuss?” Me: Rolling into ‘Who, What, Where, When, and Why’ mode… and asking pointed questions: “Who do you serve? Where do you currently market? […]

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February 7, 2019

What does your brand say about YOU? Your clients? Your services? Your results… You see a brand is more than a logo. More on that here. Too many people jump on the re-branding bandwagon when it may or may not be completely necessary. People mistakenly think their logo is the entire brand and often are “sold” into re-branding packages that won’t actually produce immediate ROI (return on investment). That’s why I say “Don’t throw the baby out with the bathwater.” It isn’t always necessary to re-brand AND a brand evolution can help clarify your message, mission, and revenue streams. Being clear about strategy, projections and message alignment is more important than you might realize. Getting outside perspective when you’re considering changes will also help you determine if upgrading or revamping some of your brand images is necessary. […]

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December 10, 2018

There are four cornerstones of long-term, sustainable, business success: Messaging/Copy Branding/Image Planning/Strategy Publicity/PR Each of these elements must be in place to ensure your marketing success and long-term business sustainability. While these cornerstones are invaluable, it’s imperative that you deliver on your promises. We’ll talk more about that later. In order to get your big mission and message out into the world your message must be in alignment with your core values and the value you deliver.  I often say values equal value. It’s vital that your CORE message is clear and compelling. For example, I teach, train, and transform with my simple, values-based, 3-step “Challenge.Solution.Invitation.” framework to create marketing messages with integrity and improve all communications by highlighting PASSION points instead of poking at pain points.  THIS is the CORE message of my brand and everything that I offer […]

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December 7, 2018

I’m often asked how to create marketing messages that matter, make a difference, and make money. I’m delighted to share that it all boils down to being in alignment. I love speaking, teaching, training and transforming with my values-based, simple, 3-step “Challenge. Solution. Invitation.” framework to create marketing messages with integrity to get better results. During this podcast interview with Michelle Reinhard of Entrepreneurs Globally Unite, we dig into what it takes to master your messages and ensure your marketing is done with integrity. Listen in as we discuss why it’s time to ‘Unlearn’ some things and look deeply into your own core values and step into ‘Marketing with Integrity. We pull traditional marketing apart and give you a look at ‘What’s working now’ Tune in to learn why the old ‘pain point’ methodology is ‘OLD NEWS’  and what sort […]

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November 8, 2018

One of the most important investments you can make in your business is learning how to write copy that converts. Copy is the written part of all marketing, advertising, and promotional materials and before your outsource to a copywriter, it’s important to understand the basics of copywriting so you know what to look for when hiring the right writer for your team. AND, before you focus on conversion, you must focus on people and building relationships. That’s where many get stuck.  Using the term “Conversion” can feel cold and the cold hard truth is, it’s a vital part of your sustainable business. I am delighted to be interviewed by Anna Runyan of  Classy Career Girl Podcast. Interview on Classy Career Girl Podast During this interview we discuss how you can apply the simple “Challenge. Solution. Invitation.” framework […]

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July 14, 2018

Here are 5 ways to plan your paydays. This information will be especially helpful when things aren’t flowing as abundantly as you’d like. Carve out some time to visit each of these steps. Step back and look at your BIG vision. Tap into what you want to accomplish, how you want to feel, and what it will take to get you there. Setting this energetic alignment will help you materialize your intentions. List your long-term goals. Write them all down without restriction. Tap into the way achieving these goals will make you feel. Include the exact amount of money you’d like to make AND the revenue streams you offer that can realistically get you there. Add some timelines for accountability. This alone is vital when you want to plan your paydays. List your immediate goals. Map out the […]

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June 29, 2018

Q: Is email marketing dead? I’ve heard a lot of buzz about it and I wonder if it’s worth the effort? A: I assure you email marketing is not dead.  There’s been some buzz about email. Some say it’s dead Some say they don’t read it Some are afraid to get started Here’s what I know! Email is alive and well and you’ve got to feed it, nurture it, breathe new life into it. Let me ask YOU some questions. How do you feel about email marketing? Dead? Alive? Indifferent? Overwhelmed? It’s important to create content that your audience wants to consume. I’ve been publishing Manyon’s Musings for around 10 years now. The key to success is showing up, course correcting and getting feedback from your community.  Speaking of that, here are some interesting stats on  open […]

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June 22, 2018

When I was invited to be featured on an Awarepreneurs interview, I was delighted.  Paul Zeilizer is the host of the show and we are on the same page when it comes to marketing with integrity and flipping the script to focus on PASSION points. Paul focuses on coaching conscious entrepreneurs in business and marketing . His clients are committed to doing deep transformational work.  He also works with leaders on growing their capacity to lead skillfully and mindfully.  He is the Founder of Awarepreneurs. Paul and I have been connected for many years and he’s been a wonderful champion of my simple 3-Step “Challenge. Solution. Invitation.” framework to improve all communications and create marketing messages with integrity. During this Awarepreneurs interview – – Marketing with Integrity: Flip the Script. Passion versus pain we go deep. This is a […]

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May 8, 2018

“A thought become a bright idea and when put into writing words turn ideas into action.”   I don’t know about YOU but I’ve been thinking about creativity, ideas, and action.  I mean, there really is no shortage of ideas. As a creator I have to stop myself from creating new programs and offerings so I can focus on being of service and getting my most important projects done. Can you relate? Is your list of to-do’s piling up while your ability to take action seems scattered? Or, do you have everything dialed in and on track? Is your creativity in overdrive leaving you with a need for some structure and strategy? Everyone I’ve talked to lately has a really BIG vision. Sometimes your vision and mission is so big that you just don’t know what to do […]

Posted in Image and Branding, Marketing Strategy, Planning and Strategy | 2 Comments