November 8, 2018

One of the most important investments you can make in your business is learning how to write copy that converts. Copy is the written part of all marketing, advertising, and promotional materials and before your outsource to a copywriter, it’s important to understand the basics of copywriting so you know what to look for when hiring the right writer for your team. AND, before you focus on conversion, you must focus on people and building relationships. That’s where many get stuck.  Using the term “Conversion” can feel cold and the cold hard truth is, it’s a vital part of your sustainable business. I am delighted to be interviewed by Anna Runyan of  Classy Career Girl Podcast. Interview on Classy Career Girl Podast During this interview we discuss how you can apply the simple “Challenge. Solution. Invitation.” framework […]

Posted in Copywriting, Resources and Interviews | Leave a comment
July 14, 2018

Here are 5 ways to plan your paydays. This information will be especially helpful when things aren’t flowing as abundantly as you’d like. Carve out some time to visit each of these steps. Step back and look at your BIG vision. Tap into what you want to accomplish, how you want to feel, and what it will take to get you there. Setting this energetic alignment will help you materialize your intentions. List your long-term goals. Write them all down without restriction. Tap into the way achieving these goals will make you feel. Include the exact amount of money you’d like to make AND the revenue streams you offer that can realistically get you there. Add some timelines for accountability. This alone is vital when you want to plan your paydays. List your immediate goals. Map out the […]

Posted in Uncategorized | Leave a comment
June 29, 2018

Q: Is email marketing dead? I’ve heard a lot of buzz about it and I wonder if it’s worth the effort? A: I assure you email marketing is not dead.  There’s been some buzz about email. Some say it’s dead Some say they don’t read it Some are afraid to get started Here’s what I know! Email is alive and well and you’ve got to feed it, nurture it, breathe new life into it. Let me ask YOU some questions. How do you feel about email marketing? Dead? Alive? Indifferent? Overwhelmed? It’s important to create content that your audience wants to consume. I’ve been publishing Manyon’s Musings for around 10 years now. The key to success is showing up, course correcting and getting feedback from your community.  Speaking of that, here are some interesting stats on  open […]

Posted in Ask Lisa | Leave a comment
June 22, 2018

When I was invited to be featured on an Awarepreneurs interview, I was delighted.  Paul Zeilizer is the host of the show and we are on the same page when it comes to marketing with integrity and flipping the script to focus on PASSION points. Paul focuses on coaching conscious entrepreneurs in business and marketing . His clients are committed to doing deep transformational work.  He also works with leaders on growing their capacity to lead skillfully and mindfully.  He is the Founder of Awarepreneurs. Paul and I have been connected for many years and he’s been a wonderful champion of my simple 3-Step “Challenge. Solution. Invitation.” framework to improve all communications and create marketing messages with integrity. During this Awarepreneurs interview – – Marketing with Integrity: Flip the Script. Passion versus pain we go deep. This is a […]

Posted in Resources and Interviews | Leave a comment
May 8, 2018

“A thought become a bright idea and when put into writing words turn ideas into action.”   I don’t know about YOU but I’ve been thinking about creativity, ideas, and action.  I mean, there really is no shortage of ideas. As a creator I have to stop myself from creating new programs and offerings so I can focus on being of service and getting my most important projects done. Can you relate? Is your list of to-do’s piling up while your ability to take action seems scattered? Or, do you have everything dialed in and on track? Is your creativity in overdrive leaving you with a need for some structure and strategy? Everyone I’ve talked to lately has a really BIG vision. Sometimes your vision and mission is so big that you just don’t know what to do […]

Posted in Image and Branding, Marketing Strategy, Planning and Strategy | 2 Comments
April 30, 2018

Beyond your message, brand, plan, and publicity — Let’s talk about SALES. When you’ve been in business for any length of time, you’ve likely started to build a solid foundation.  You’ve invested in… Branding/Image Planning/Strategy Content/Copy Publicity/PR AND, the sales are still not rolling in… Here’s the deal. This isn’t uncommon. By the time you have your foundational pieces in place, your individual sales goals can slip through the cracks.  So, yes — in order to be positioned as a leader in your industry, you must build a solid brand with consistent image to uphold your big vision and mission (image really is important) in order to grow your business it’s vital to give energy to creating a clear plan and strategy (for every component of your business)  in order to attract your ideal clients instead of chasing not-so-ideal […]

Posted in Image and Branding, Marketing Strategy, Planning and Strategy | Leave a comment
March 28, 2018

How are YOU showing up and what are you known for? What branding, positioning and niches have represented your business over the years? Does your current brand position you as THE expert?  Have you narrowed your niche too much? Not enough? Is business cruising along as usual or is it time to do something unusual?  Are your business offerings and services designed for an industry niche? Or, is your magic more of a specialty niche?  Stick with me, there is a reason I’m asking YOU all of these questions. You see recently I had a fabulous conversation with friend, colleague and former client. WAY back in the day we’d done some work together to dial in web messaging and strategy (often small shifts make a big impact).  So, she knew about my web copy and strategy expertise […]

Posted in Image and Branding, Planning and Strategy, Publicity Strategy | Leave a comment
March 20, 2018

Are you curious about how you can flip the script to create website content and strategy that works? You are not alone and that’s exactly why I share how it’s totally possible to focus on PASSION points instead of pain points to get better results. Dr. Dolores Fazzino and I met at a magical retreat in Mount Shasta  (just about a month after my two surgeries). It was clear that our paths were meant to cross. Turns out she works with cancer patients to help them navigate the maze of medical confusion that we’re faced with after cancer diagnosis. Her business Concierge Surgical Coaching is something I wish I would have known about before my surgery. Fast-forward to when Dr. Dolores reached out about her website. You see, like most people, Dolores invested a lot of time […]

Posted in Copywriting, Web Strategy | Leave a comment
March 19, 2018

In this Speaker Success Podcast I share tips to create marketing messages with integrity. If you can talk, you can write. Interestingly enough many of us have to hone our skills in both areas to get to the point where we are comfortable on stage and on paper. Host Anne Marie Cross skillfully hosts the Women Speakers Association Speaker Success Podcast on the Ambitious Entrepreneur Podcast Network. Tune in and then share your biggest takeaways on the show notes page here. We talk about women’s buying power and How to apply the simple “Challenge. Solution. Invitation. ™” copywriting framework to create marketing messages with integrity with a focus on PASSION points to get better results; Why marketing is all about relationships and it’s vital to speak to your prime prospects in language that entices them to become […]

Posted in Resources and Interviews | Leave a comment
March 4, 2018

I’m delighted to partner with JEDI Women’s Business Center (Jefferson Economic Development Institute)  in conjunction with the Small Business Administration to bring you this FREE training to help you write better marketing content. When you watch, you’ll discover: Examples of how to flip the script to focus on PASSION points to paint a picture of possibility Ways to apply the “Challenge. Solution. Invitation.™” framework for better results How to showcase your value proposition so you’re the natural choice to do business with Plus, 7 key areas that require your attention when crafting your message and creating your plan. Often, as entrepreneurs and business owners, we are so busy making our magic and marketing our magic that we don’t carve out time to work ON our business not just IN our business. Do yourself a favor and carve out 1 hour to flip the script […]

Posted in Copywriting, Resources and Interviews | Leave a comment