Ask Lisa Your Burning QuestionsQ: Advertising is expensive and I want more people to know about my business. How can I get business publicity (especially FREE publicity)? 

This question, along with many more, was posed during my workshop, The Power of Publicity, at Southern Oregon University’s Small Business Development Center. Savvy business owners understand the power of business publicity.

A: Advertising and publicity are both necessary in your business marketing mix.  The key is to create a plan and strategy to ensure all of your efforts are working together.

Here’s a clip from my TV interview on ABC Newswatch 12 KDRV about the workshop that offers some golden nuggets you can apply in your business right away.  Click the video to watch and see more quick tips below.

During the workshop at SOU-SBDC I promised to share how to:

  • Discern the difference between free and paid publicity and why both are important elements of your marketing efforts
  • Gain a better understanding of what is newsworthy and what is not
  • Learn to create newsworthy press releases that get free publicity using the standard press release formula
  • Ways to strategically develop quality in-house media lists
  • Tips to build relationships with key contacts (on their terms)

sbdcParticipants also had the opportunity to meet with local news media experts to hear firsthand what tips they’re looking for. Big thanks to KOBI 5, KDRV, and Southern Oregon Media Group for your contributions.

I recapped this information for attendees and shared ways to leverage publicity once you get it (and now you if you’re interested) in a mini-training that can be accessed here — Click here to get instant access to training that will help you get and leverage publicity.

You can also check out some photos from the workshop and connect with me on my Facebook Business Page.

What’s your BEST publicity story? Share or ask your own questions by replying to this post below. 


Lisa Manyon is "The Business Marketing Architect," a content strategist for mission-driven entrepreneurs. She's the creator of the values-based "Challenge. Solution. Invitation.™" communication framework to create marketing messages with integrity by focusing on PASSION points (as seen in Inc. Magazine). She specializes in reverse engineering your most powerful solutions into profitable revenue streams. She offers coaching, consulting, copywriting training, and strategies to effectively market your business. Her content strategy plans are known to produce million-dollar results. She’s a #1 international bestselling author and award-winning speaker available to teach, train, and transform your audience with interactive Business Breakthrough Boutiques. She offers business-building resources on her award-winning blog.

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