Guts, Grit, & Good Business™ PodcastRecently, I had the great pleasure of being the featured guest of Heather Pearce Campbell, The Legal Website Warrior®, on her podcast, Guts, Grit & Great Business™, where we talked about creating marketing messages with integrity.

We connected via a mutual colleague, Paul Zelizer, a leading social entrepreneur coach who helps impact business owners increase their positive impact, income, and quality of life. I’ve also had the honor of being interviewed on his podcast.

As a result of this connection, Heather invited me to be her guest on Guts, Grit, & Good Business™. Heather is an attorney and legal coach who serves entrepreneurs worldwide in building and protecting their businesses and helps many of her clients out of challenging situations.

Listen to Guts, Grit & Good Business™ with Heather Campbell 

Listen to this episode to learn why Heather and I are excited about using  PASSION points in marketing. We also get personal as I share how I left the corporate world with years of experience in copywriting, marketing, advertising, publicity, and brand messaging and launched Write On Creative helping other entrepreneurs and businesses to re-think and improve their messaging. 

On this podcast episode of Guts, Grit & Great Business™, you will hear about:

  • My unique approach to values-based messaging via the Challenge. Solution. Invitation.™  framework instead of the traditional pain point marketing.
  • How to apply your PASSION in your business
  • Why you actually have TWO jobs when you own your own business
  • Strategies for creating a marketing message that never goes out of style
  • My backstory and how Write On Creative came to be 

Listen to this fun and informative conversation, and get access to the show notes here:

P.S. Let me know what you think! I’d love to hear your takeaways or anything this might spark for YOU, and I’ll personally respond to your comments. Access the interview & show notes here.

And, when you have questions about planning/strategy, messaging/copy, branding/image, and publicity/PR be sure to visit the Ask Lisa Section of my blog to ask your questions.

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