Q; What are PASSION Points? I’m not familiar with this term. I’ve only heard about “pain points”. I’ve been told in order to get marketing results, I have to use pain to get attention and make the sale. Can you tell me how PASSION points work?
A: PASSION Points are the exact opposite of pain points. PASSION Points are designed to uplift and paint a picture of possibility to clearly illustrate how your products or services will create transformation. This is a key element in the values-based “Challenge. Solution. Invitation.™” communication framework (specifically within your solution).PASSION points lead people from where they are to where they want to be by clearly illustrating how your products or services will create transformation Click To Tweet
Using PASSION Points in your marketing messages (and being clear on your value proposition) positions you as THE choice, not an option. It’s up to you to paint a picture of possibility with PASSION points to lead people from where they are to where they want to be by clearly illustrating how your products or services will create transformation.
Learn how to flip YOUR script to get better results
Up until I started sharing my philosophies and pioneered my communication framework, the only approach being taught by all the marketing “gurus” was the problem, agitate, and solve approach that relies on pain points. This approach didn’t feel right to me. I intuitively started using my method to flip the script and focus on passion instead. Not only does my approach feel better, but it also gets better results. Perhaps even more important, my approach has helped remove energetic blocks that have kept amazing people, who don’t resonate with pain points, from sharing their magic (often the pain point approach causes energetic disconnect for mission-driven businesses owners, increases buyer’s remorse, causes higher return rates, and results in more charge-backs).
You can learn more about how to apply my communication framework here
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