Q; What are PASSION Points?  I’m not familiar with this term. I’ve only heard about “pain points”. I’ve been told in order to get marketing results, I have to use pain to get attention and make the sale. Can you tell me how PASSION points work?

A: PASSION Points are the exact opposite of pain points. PASSION Points are a key element in the values-based “Challenge. Solution. Invitation.™” communication framework.

PASSION points lead people from where they are to where they want to be by clearly illustrating how your products or services will create transformation Click To Tweet

Using PASSION Points in your marketing messages (and being clear on your value proposition) positions you as THE choice, not an option.  It’s up to you to paint a picture of possibility with PASSION points to lead people from where they are to where they want to be by clearly illustrating how your products or services will create transformation.

Learn how to flip YOUR script to get better results 

Up until I started sharing my philosophies and pioneered my communication framework, the only approach being taught by all the marketing “gurus” was the problem, agitate, and solve approach that relies on pain points. This approach didn’t feel right to me. I intuitively started using my method to flip the script and focus on passion instead. Not only does my approach feel better, but it also gets better results. Perhaps even more important, my approach has helped remove energetic blocks that have kept amazing people, who don’t resonate with pain points, from sharing their magic (often the pain point approach causes energetic disconnect for mission-driven businesses owners, increases buyer’s remorse, causes higher return rates, and results in more charge-backs).

You can learn more about how to apply my communication framework here


Do you have questions about branding, copywriting, and marketing? Submit your questions here and I’ll personally answer. Your question might spark a blog post to help others.  AND, be sure to grab your FREE Copywriting Action Plan to help you improve your marketing messages here.

Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog