Q; What are PASSION Points? I’m not familiar with this term. I’ve only heard about “pain points”. I’ve been told in order to get marketing results, I have to use pain to get attention and make the sale. Can you tell me how PASSION points work?
A: PASSION Points are the exact opposite of pain points. PASSION Points are designed to uplift and paint a picture of possibility to clearly illustrate how your products or services will create transformation. This is a key element in the values-based “Challenge. Solution. Invitation.™” communication framework (specifically within your solution).
PASSION points lead people from where they are to where they want to be by clearly illustrating how your products or services will create transformation Click To TweetUsing PASSION Points in your marketing messages (and being clear on your value proposition) positions you as THE choice, not an option. It’s up to you to paint a picture of possibility with PASSION points to lead people from where they are to where they want to be by clearly illustrating how your products or services will create transformation.
Learn how to flip YOUR script to get better results
Up until I started sharing my philosophies and pioneered my communication framework, the only approach being taught by all the marketing “gurus” was the problem, agitate, and solve approach that relies on pain points. This approach didn’t feel right to me. I intuitively started using my method to flip the script and focus on passion instead. Not only does my approach feel better, but it also gets better results. Perhaps even more important, my approach has helped remove energetic blocks that have kept amazing people, who don’t resonate with pain points, from sharing their magic (often the pain point approach causes energetic disconnect for mission-driven businesses owners, increases buyer’s remorse, causes higher return rates, and results in more charge-backs).
You can learn more about how to apply my communication framework here
- Challenge– you’ve got to KNOW it!
- Solution- you’ve got to BE it!
- Invitation– you’ve got to DO it!
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Lisa Manyon
Lisa Manyon is "The Business Marketing Architect," a content strategist for mission-driven entrepreneurs. She's the creator of the values-based "Challenge. Solution. Invitation.™" communication framework to create marketing messages with integrity by focusing on PASSION points (as seen in Inc. Magazine). She specializes in reverse engineering your most powerful solutions into profitable revenue streams. She offers coaching, consulting, copywriting training, and strategies to effectively market your business. Her content strategy plans are known to produce million-dollar results. She’s a #1 international bestselling author and award-winning speaker available to teach, train, and transform your audience with interactive Business Breakthrough Boutiques. She offers business-building resources on her award-winning blog. www.writeoncreative.com/blog
I love how you flipped a negative into a positive. Language shapes our results and having ideas, thoughts and words the get us “above the line” vs “below the line is so important”
I’d much rather focus on my passion points than pain points.
I’m with you, Ronan,
Painting a picture of possibility is FAR more effective than poking at pain points. We are all in enough pain, we need more positivity and solutions to make the world a better place.
Write on!~
Lisa
Good framework, and the solution has to be positive, embodying the desired result. Rather that saying, “reduce sciatica pain,” I’ll say, “8:30 am is the time to move freely.”
Also what is the link to the Inc. Magazine article?
Hello Robert!
Excellent flip and thanks for the kind words. You can access the article in INC Magazine here
Write on!~
Lisa