Q: What is evergreen content? I’ve heard you speak about evergreen content but I don’t know what you mean by that. What is it, and why is it important?

A: Evergreen content is content that stands the test of time. It’s content that is timeless in nature and provides value that does not expire. You may have also heard me say that two things will never go out of style

  1. Your Message
  2. Your Strategy 

When you are clear about your message, who you serve, and the value you deliver you can modify your strategy to get your message in front of the right people. For example, I offer a Copywriting Action Plan to help you discover how to powerfully communicate your marketing message to increase results. The information in the action plan is evergreen and designed to help you create long term business sustainability. You’ll also find that my blog posts are timeless and full of business-building tips. I often repurpose blog posts in my social media rotation to continue to add value via my Content Strategy Plan.


Do you have questions about branding, copywriting and marketing? Submit your questions here and I’ll personally answer. Your question might spark a blog post to help others.  AND, be sure to grab your FREE Copywriting Action Plan to help you improve your marketing messages here.

Lisa Manyon is "The Business Marketing Architect," a content strategist for mission-driven entrepreneurs. She's the creator of the values-based "Challenge. Solution. Invitation.™" communication framework to create marketing messages with integrity by focusing on PASSION points (as seen in Inc. Magazine). She specializes in reverse engineering your most powerful solutions into profitable revenue streams. She offers coaching, consulting, copywriting training, and strategies to effectively market your business. Her content strategy plans are known to produce million-dollar results. She’s a #1 international bestselling author and award-winning speaker available to teach, train, and transform your audience with interactive Business Breakthrough Boutiques. She offers business-building resources on her award-winning blog. www.writeoncreative.com/blog