Q: What is evergreen content? I’ve heard you speak about evergreen content but I don’t know what you mean by that. What is it, and why is it important?
A: Evergreen content is content that stands the test of time. It’s content that is timeless in nature and provides value that does not expire. You may have also heard me say that two things will never go out of style
- Your Message
- Your Strategy
When you are clear about your message, who you serve, and the value you deliver you can modify your strategy to get your message in front of the right people. For example, I offer a Copywriting Action Plan to help you discover how to powerfully communicate your marketing message to increase results. The information in the action plan is evergreen and designed to help you create long term business sustainability. You’ll also find that my blog posts are timeless and full of business-building tips. I often repurpose blog posts in my social media rotation to continue to add value via my Content Strategy Plan.
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