WaitlistQ: Should I promote my waitlist?  I’ve been coached that it’s a good idea to promote my waitlist. So, I added this to my marketing materials, including a landing page to fill an upcoming program, and I’m not getting the conversions I’d hoped for.  What do you think about this approach?

A: Promoting a waitlist can be effective when you actually have a waitlist.  Some coaches and consultants will tell you to add waitlist language to your message to create a sense of scarcity and urgency.

The only time it is appropriate and effective to promote a waitlist is when it’s true. The effectiveness of your marketing messages to create long-term business sustainability hinge on your integrity. When crafting any message or using any marketing, advertising, promotional, or copywriting technique make sure you’re coming from a place of true service and that what you’re saying is true.  I’ve said this before, and I’ll say it again, business is personal.  People do business with those they know, like and trust.

You can easily break trust by using tactics and techniques that are not energetically aligned. So, if you have a waitlist, be honest about it. If you don’t have a waitlist, it’s not a good idea to falsely promote one.

Truth in advertising, marketing, copywriting, and promotion matters

It’s important to consider how people consume and respond to content. For example, the most read part of all copy is your headline (or subject line in email).  If you position your waitlist information at the top of the page, people may be immediately turned off if they don’t want to wait for your services.  AND, if you don’t actually have a waitlist, this can damage credibility.

Here are two posts you might find helpful:

Click to read –Why isn’t my landing page converting?

Click to read – What is the most important part of copy?

Should I promote my waitlist? #marketing #promotion #copywriting #positioning #integrity #AskLisa Click To Tweet
Ask your questions here

Do you have questions about branding, copywriting and marketing? Submit your questions here and I’ll personally answer. Your question might spark a blog post to help others.  AND, be sure to grab your FREE Copywriting Action Plan to help you improve your marketing messages here.

Lisa Manyon is "The Business Marketing Architect," a content strategist for mission-driven entrepreneurs. She's the creator of the values-based "Challenge. Solution. Invitation.™" communication framework to create marketing messages with integrity by focusing on PASSION points (as seen in Inc. Magazine). She specializes in reverse engineering your most powerful solutions into profitable revenue streams. She offers coaching, consulting, copywriting training, and strategies to effectively market your business. Her content strategy plans are known to produce million-dollar results. She’s a #1 international bestselling author and award-winning speaker available to teach, train, and transform your audience with interactive Business Breakthrough Boutiques. She offers business-building resources on her award-winning blog. www.writeoncreative.com/blog