Passion points versus pain points in marketing

Which approach do you prefer? Passion points versus pain points in marketing?  What works best for your business and your ideal clients?

The biggest energetic disconnect that many feel when crafting marketing messages is the methods that focus on pain points.

Listen in as Debra Kasowski, host of The Millionaire Woman Show, and I discuss passion points versus pain points in marketing.  

You’ll discover:

• How to create marketing messages with integrity in a way that feels good and amplifies PASSION points
• Why pain points often escalate unhealthy emotional responses, manipulate the sale and perpetuate buyer’s remorse and return rates
• What to expect as you grow in your life and business — including how to navigate the stretchy feeling as you evolve into the next version of YOU

Click here to listen to The Millionaire Woman Show on Stitcher.

The good news is you can flip the script and focus on passion points instead of pain points with a simple, values-based, 3-step approach. The “Challenge. Solution. Invitation.” framework allows you to energetically align your message, intent, and outcome.

This marketing and c0pywriting framework helps improve all communications from your messaging to conversations with colleagues and beyond.

Have questions about your messaging, copy, marketing, strategy, publicity and more?  Click here to ask your questions via the Ask Lisa section of my blog.

Lisa Manyon

Lisa Manyon is "The Business Marketing Architect," a content strategist for mission-driven entrepreneurs. She's the creator of the values-based "Challenge. Solution. Invitation.™" communication framework to create marketing messages with integrity by focusing on PASSION points (as seen in Inc. Magazine). She specializes in reverse engineering your most powerful solutions into profitable revenue streams. She offers coaching, consulting, copywriting training, and strategies to effectively market your business. Her content strategy plans are known to produce million-dollar results. She’s a #1 international bestselling author and award-winning speaker available to teach, train, and transform your audience with interactive Business Breakthrough Boutiques. She offers business-building resources on her award-winning blog. www.writeoncreative.com/blog