• goals, planning, and strategy

    Reach your goals with a plan and strategy

    Q: How often should I post on my blog?

    A: The answer is, it depends. First, start with a clear Content Strategy Plan. The best results for long-term business and brand sustainability come when you have a plan.  I recommend starting with strategy and writing into your strategy.  Start by mapping out your 90-day Content Strategy Plan with a focus on your overall theme/mission. Then chunk it down into your monthly focus and weekly focus.  This gives you and your team a clear guideline to follow. You can then create your content to lead to the specific sales and/or actions you want your readers to take. This allows you to pull content for social media, email and beyond to tie in with your theme and create brand message consistency.

    The key is to have a strategy for every post. It’s important to focus on quality over quantity.

    People are not numbers

    That being said, a quality blog post each week is going to have more impact than trying to play the numbers game to create content daily. While some still focus on numbers only, the best results come from great content that connects.

    Remember, business is personal and people are not numbers. Appeal to people, write content that connects to humans, not just search engines,  to get readers to respond favorably. Give readers a reason to become your best advocates (possibly even brand evangelists).

    This article from Forbes gives a good overview of the importance of quality over quantity in digital content marketing.  Curious about how a Content Strategy Plan can help your business?  Click here for more about how your Content Strategy Plan and writing for the web can you more website visitors.

    Ask your questions here

    Do you have questions about branding, copywriting and marketing? Submit your questions here and I’ll personally answer. Your question might spark a blog post to help others.  AND, be sure to grab your FREE Copywriting Action Plan to help you improve your marketing messages here.

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog

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