How are YOU showing up and what are you known for?
What branding, positioning and niches have represented your business over the years?
Does your current brand position you as THE expert?
Have you narrowed your niche too much? Not enough?
Is business cruising along as usual or is it time to do something unusual?
Are your business offerings and services designed for an industry niche?
Or, is your magic more of a specialty niche?
Stick with me, there is a reason I’m asking YOU all of these questions.
You see recently I had a fabulous conversation with friend, colleague and former client. WAY back in the day we’d done some work together to dial in web messaging and strategy (often small shifts make a big impact). So, she knew about my web copy and strategy expertise but at this point in her business, she’s looking for something more.
She’s ready for a brand evolution. That means rolling up our sleeves, looking at the big picture, reviewing all revenue streams, assessing where she’s been, mapping out where she’s going, and putting a plan in place to ensure it actually happens. Of course, reassessing her web presence will be a part of this equation (remember, your website is your online welcome mat), we’ll be going much deeper together.
Here’s the funny part. When she reached out she didn’t realize that I offer 1-to-1 accountability coaching/consulting and Business Strategy VIP Days…
I share this with you because as the pioneer of the simple 3-step “Challenge. Solution. Invitation.™” framework to write better copy and create marketing messages with integrity, I am solidly positioned as a copywriter. That’s both good and bad. The good is obvious… the bad part is that copywriting barely scratches the surface of what I bring to the table with my multiple decades of experience in the marketing, advertising, copywriting, and publicity arena. This is a perfect example of why we must continually remind our prime prospects of what we have to offer…
And it’s another reason to take a look at your branding, positioning, and niches.
What I know to be true is that in order to achieve long-term, sustainable business success you must master 4 key areas
And often when you’ve been in business for more than 3 years, it’s time to reassess where you are and skillfully put a plan in place for your brand evolution.
What products or services are you NOT sharing with your prime prospects? How could business and profitability be different if you showed up differently?Branding, positioning, and niches - -oh my! #marketing #strategy #image Click To Tweet
You’ll often hear me say that two things will never go out of style… your content and your strategy. This still true…
However, you want to reassess and prepare for brand evolution as your business continues to grow (and especially if it isn’t)…
A great way to tap into how you’re showing up is with a Manyon Marketing Web Makeover
When you already know it’s time for a brand evolution you might want to consider coaching and consulting
How can I help you? Let’s PLAY?!