Q: Why isn’t my landing page converting?
A: This is a common question. The answer can be applied to landing pages, sales pages, social media posts, and more. Here’s what happened and how I responded.
- there was no headline (this is the #1 most read part of all copy)
- there was no qualifying information about the person who created the landing page (as in — who are you and why should I listen to you – credibility)
- it wasn’t really clear why the offer was being made (clarity is crucial)
- it didn’t spell out how it would benefit a person when the opted in (value proposition was missing)
- there was not a compelling reason why a person should opt-in (with no reason, there will be no action)
“My first question is what is the greatest desire and PASSION of your ideal clients? What is the real, deep rooted challenge that can be touched on but not poked at? I also noticed that the three questions leading in give readers an immediate opportunity to say “No!” and click away. You have exactly 3 seconds to capture attention, :30 seconds to engage, and 3 minutes for people to form a decision about doing business with you. I’m also curious to know what learning the steps you took will do for me? Once I know those steps, what’s going to happen? Gut instinct tells me you’d convert better with a “from the heart” video message from YOU. Hope that helps. Feel free to ask Q’s or reach out. P.S. Are you worried about “conversion” rate (which is a sales metric) or opt in rates (lead building metric to get people on your list) or click through (potential sales metric once opted in)?” …
- Read this article to help you plan for online success with your Copywriting Action Plan — Click here (your comments are always welcome and feel free to share with someone who will benefit).
- Revisit your Copywriting Action Plan and join the Write On Creative Community Facebook Group (this is a closed group where we discuss all things marketing messages and strategy — in particular, The Copywriting Action Plan — AND yes, I’ll be the one in the group answering your Q’s and interacting because that’s what it’s all about) – click here to join.
Another great way to stay up to date on marketing and messaging trends is to join the Write On Creative Community. If you’re not yet a member, join here (it’s FREE) and discover how to create marketing messages with integrity with a focus on PASSION points not pain points.
Do you have business questions about branding, copywriting, and marketing? Submit your questions here and I might just blog the A to your Q.