Q: I read your blog post about how to get clients by being clear about the value proposition. How can a new business share value proposition within the solution when they are just starting out and there are no case studies or results to share?
A: Excellent question. Any new startup will have done (or should have done) market analysis to make sure their business model/idea is viable. During that process, you’ll uncover the market need and you’ll know what your prime prospects want and you’ll have a general idea for market demand. From that information, you can craft a solution by focusing on PASSION POINTS and painting a picture of possibility. How will your product or service help? What difference will it make? You’ll also want to gather case studies and testimonials as you get paying clients and customers. Does that help? Feel free to post your ideas here and I’ll review or when you’re a member of the Write On Creative community you can schedule one-on-one time with me to discuss.