This multi-layered question comes from one of my savvy Write On Creative Community members, Sandra Joyce. She’s growing her copywriting business and, like many start-ups, is feeling the pull of the many hats business owners need to wear. Her focus is the healthcare industry and she has years of experience within that industry.
Q1: How do I get clients?
Q2: How can I brand and position my services on my website to showcase what makes me unique so people want to work with me?
A1: Attracting clients is one of the most important parts of running your business. First, be really clear about who you want to serve. Make sure to build relationships with businesses within the healthcare industry that align with your values and business mission. Second, fine-tune your marketing message to speak to your ideal clients. Make the calls.
A2: Your brand is the overall essence of your business. It’s the promise you make to the world. So, everything you do must reflect this. From image (logo) to web design, to content, to customer service, strategy, and, most important, your marketing message. Be sure to showcase your expertise in the healthcare industry and speak directly to your ideal clients in a way that showcases your value proposition (think results — how will working with you save them time, money and capture their voice so they can serve more people).
I also recommend that you revisit your Copywriting Action Plan and the special savings on my self-study course to help you get clear on your ideal clients and strategically plan your web flow and content (Note: these savings are only available to the Write On Community and you’ll find the info the Copywriting Action Plan). Once you’ve done that, circle back around and let me know if you have more Q’s?
I’d love to hear your thoughts? Feel free to weigh in by leaving a reply?! What advice would you give?
Do you have questions about branding, copywriting, and marketing? Submit your questions here and I might just blog the A to your Q. AND, be sure to grab your FREE Copywriting Action Plan to help you improve your marketing messages here.