In the ever-evolving landscape 0f business and marketing, it’s important to BE the media. This means you can no longer solely rely on traditional media outlets to share your message (although, depending on your strategy, they should be a part of your mix). The foundation of profitability begins with building relationships and business growth with content.
Today you must become your own brand evangelist and create buzz yourself. This starts with solid content (otherwise know as copy – this is the heart of your marketing message) and a clear strategy to reach your goals.
Phoebe Chongchua is no stranger to media and the influence it can create. She’s the host of The Brand Journalism Advantage radio show on iTunes and it was my pleasure to be interviewed by her. Phoebe knows her stuff and I think you’ll enjoy our candid discussion about media, marketing and more.
Plus, you’ll hear my answer to the ONE question Phoebe asks all of her guests and discover firsthand how I answer this question in a way no guest ever has. This was truly a first for her show and that makes me smile. I think you’ll enjoy it, too. I look forward to reading your comments after you listen.
Click here to access the full interview (feel free to share via social media, too). You’ll also find helpful tips and resources on the page.
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