• True Confessions of a CopywriterWhat if I told you I’m NOT a copywriter?

    You might think…Lisa, that’s crazy talk. You’ve named a new copywriting and marketing formula, “Challenge. Solution, Invitation.™” that actually VOICES what everyone has been feeling about standard, manipulative formulas.You’ve been featured in Inc. Magazine and #1 bestselling books about this — are you nuts?!

    OR — you may have actually worked with me and You might think…Yes, I can see that because although we were working on web copy, you provided mentoring, consulting and ideas that made me even more money and got me real results.”

    Either way, there is truth to the statement that I am not a copywriter. The truth is, with over two decades of experience, I’m a mentor, coach (although for some reason I don’t love that title), consultant, strategist, PR pro and yes, copywriter (let’s face it, our word is the foundation of everything AND I deliver more than copy).  That’s why the title “The Business Marketing Architect” fits me perfectly.

    Here are two specific examples of results that people received because we collaborated (notice the word “collaborate” — we shouldn’t do this alone).

    • One idea that I shared with a preferred client to create a self-study course sparked renewed interest in something she had thought of years ago. Because I shared my vision for this revenue stream she decided to act upon it and created two new revenue streams that generated over $140,000.00 and counting (that was just on first launch – -they are now leveraged revenue streams).
    • Another preferred client was experiencing a challenge and in the process of working on her web copy, she shared it with me. I couldn’t help myself. I put on my consulting/mentor hat and gave it to her straight. In less than 30 minutes my consulting saved her over $7500.00 (that advice alone far exceeded  her initial investment with me and then some).

    I share these stories to illustrate what could happen when you collaborate with the right marketing partner. Honestly, this isn’t what we were working on AND I saw clear action steps these clients could take to make more money and save money (one of my gifts is having the vision to see my clients at their fullest potential even if they don’t see it — sometimes it freaks them out).  Of course, I cannot promise you’ll get the same results, you have to take action. I also cannot take full credit for these results – they are the result of a collaborative effort.

    At the same time, I’m humbled to have the knowledge, skills and expertise to help you step into your BIG vision. I’m working one-on-one with another preferred client to position her as the leader in her field and I’m excited about it. My point is, I can help you leverage your time and talents online and offline.

      Here are some questions for you: 

    •  What do you really want to BE and have?
    • Are you ready to take action?
    • Are you getting the results you want based on what you’re doing right now?

    Are you ready to take action and ownership to make it happen? Success is not an accident and I want to help. 

     I can help you clarify your big vision and reverse engineer your plan into tangible action steps to get you from where you are to where you want to be. 

    Here’s what I’d like you to do. Ask yourself

    1)   Where am I most stuck in my business?

    2)   What do I most want to achieve

    Then read this blog post to spark some possibilities about revenue streams and results  (and if you have questions, leave a comment here or reach out here).

    And if you’re ready to take action, become a member of the Write On Creative Community here. It’s FREE and you’ll get instant access to business building tips. You can also explore ways we can work together one-on-one here .

    I cannot wait to see what’s next for YOU. Feel free to ask questions or share your vision below. I love to read comments from you.

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog


    9 responses to “True Confessions of a Copywriter”

    1. I love that the work you do is collaborative! what wonderful results your clients saw!

      • Lisa Manyon says:

        Thanks Trudy,

        I believe that all business transactions should be collaborative. I love digging in to find solutions and new ways to increase business. I suppose that is the work of way-makers. 🙂

        Write on!~

        Lisa Manyon

    2. Sue Painter says:

      To me collaboration is built into any biz relationship. Otherwise, it isn’t a relationship. That collaboration, combined with expertise, is what is transformative in our businesses.

    3. Jessica says:

      Lisa, you are super fabulous at what you do and you keep getting better and better! Collaborating with you is an amazing experience! People should grab it!

    4. Lisa, I really like the way you monetize the value you provide to your clients.

      • Lisa Manyon says:

        Thanks Mary Ellen,

        It’s important to include your value proposition so people understand what working with you can deliver. Of course, as you know, results will vary depending on the actions taken.

        Write on!~


    5. Mitch Tublin says:

      It is always good to hear these client results.
      You must feel great that you helped these folks!

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