• With Seth Godin in Seattle

    With Seth Godin in Seattle

    I’ve been known to challenge the norm and to encourage you to do the same. 

    One of my favorite authors and thought leaders is Seth Godin. He’s a great example of challenging the norm. I’ve had the opportunity to see Seth speak and to meet him. He’s unassuming and approachable which makes him even more brilliant in my book.

    We are in the midst of The Connection Economy.

    And there is no better way to connect than with your word. That’s why I’m so passionate about sharing ways to improve your marketing message and strategy. The Connection Economy is also why I’m so passionate about creative writing and storytelling, especially in business. NOW is the time to blend it all together and be uniquely YOU.

    I firmly believe that your word is your honor.

    That is why it’s so important to own your voice, to BE you and to stop looking outside of yourself for approval.

    I’ve been talking about this for quite some time and I LOVE that in the this interview “Why Business Leaders Should Think Like Artists” with Bryan Elliot, Seth Godin clearly states that you should “pick you”, shun the nonbelievers and make some noise.

    Today I’m sharing the link to this Behind the Brand interview. It’s about 40 minutes long and well worth the watch. Seth Godin has a brilliant mind and I feel honored that I’ve had the pleasure of meeting him. I think you’ll find great value in this interview.

    One of my favorite quotes from this interview…“We’ve been brainwashed to need a road-map”

    What’s your biggest takeaway. Leave your comments below to join the discussion. 

    You might also enjoy this book review of Seth’s book Tribes.

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog


    13 responses to “Creative Writing and Thinking Like an Artist in Business”

    1. Sue Painter says:

      I’m a Seth fan, too. I love his out of the box thinking and it’s very cool you’ve gotten the opportunity to meet him.

      • Lisa Manyon says:

        Yes, I attended one of his events in Seattle and it was nothing short of amazing. His book, Purple Cow, is still one of my favorite books. I had the opportunity to chat with him after the event. It was right after he was featured on the cover of a magazine I had written an article for (same issue). He was extremely kind, approachable and unassuming which makes me respect him even more.
        Write on!~

    2. Hi Lisa,
      My creative heroine is Twyla Tharp. Her concept of starting a project by “scratching” encapsulates the concept of giving ourselves time, place and permission to just do “stuff”. Then pick the gold from the dross without a shred of self-judgement.
      Best wishes

    3. Jessica says:

      So funny! I’m busy trying to get artists to think like Business People… We can all learn from each other.

    4. I love Seth Godin and I love his tie-in to art and artists. I got to see him in person several years ago. Very impressive.

    5. Great interview of a super cool man thanks for sharing. Love his signature glasses – right on brand for him!

    6. Thank you for sharing this resource, Lisa! Seth Godin is brilliant. I have never liked reading maps or really being TOLD what to do–I think I know why now. 😉 Can’t wait to dig deeper into this video.

    7. I like Seth Godin and follow his blog. He shares amazing insights there. I think too often we get caught up in the whole left brain/right brain philosophy forgetting that it’s possible to cross-pollinate our thinking process.

    8. Very cool that you got to meet Seth Godin – I’m a big fan too!

    9. Mitch Tublin says:

      Seth’s books have been part of my library for many years. It is wonderful to watch any of his videos or attend his live talks.

    10. Lisa – I love this! I’ll be at an event in May where Seth Godin is speaking and I’m really looking forward to hearing him.

    11. Ingram says:

      With havin so much content and articles do you ever run into any issues of plagorism or copyright violation? My site has a lot of completely unique content I’ve either written myself or outsourced but it seems a lot of it is popping it up all over the web without my permission. Do you know any ways to help prevent content from being ripped off? I’d genuinely appreciate it.|

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