• "Here & Now" Road Sign with dramatic clouds and sky.As an entrepreneur or business owner you have many roles. Not only do you have to make your magic, you have to market your magic and before any of that can happen you have to have a solid foundation for success. This includes carefully looking at where you have been, where you are now and where you are going (or where you want to be).

    Here are three key questions you’ll want to be very clear about.

    • What’s your BIG PICTURE vision?
    • What you have accomplished so far and are your results really supporting your big vision?
    • Are you meeting projections or does something need to change?

    To help you dig a little deeper with the process I’m sharing 7 HOT business strategy tips. These are not NEW but they are tried and true.

    1) Identity your BIG stretch goal and what it’s going to take you to get there. I always recommend starting with big picture perspective and reverse engineering with tangible action steps to make your dream or goal a reality. What is your BIG stretch goal? Are you ready to move from dreaming to doing?

    2) Review your revenue streams (All of them and maybe even create new focus or eliminate focus areas that aren’t truly serving you or your clients). This includes strategic referral partners or as I often call them preferred referral partners. Map it all out and review to assess what’s working and what’s not working. Is it time to eliminate an offering or maybe add a new offering? For more ideas about revenue streams check out this post.

    3) Identify your dream team (Or re-evaluate key players) to help you reach your ultimate stretch goal and start building relationships to make it happen. Do you need new team members? Can current team members be re-energized or trained to meet new expectations and goals?

    4) Contact your CPA or bookkeeper to ask about smart business investments for tax write off purposes before the end of the year (this can include consulting, copy, strategy and more). Here’s an informative article from my bookkeeper to give you some food for (tax write-off) thought. Click here to get some business investment tips.

    5) Have a plan and make sure you’re clear about your values, vision, mission and marketing message (personally and professionally) and that you BELIEVE in your plan. Is it time to revisit your values? Are your personal and professional mission statements based on your core values?

    6) Take action — consistently — beyond belief, action IS required. Remember that you need to have a plan for each of your revenue streams and you must be taking consistent action towards reaching those goals. What’s one thing you can do today to move you closer to your goals?

    7) Course correct if it’s not working and get the help you need to create a plan and strategy that does work. Let’s face it, not everything you do is serving you, your business and your ideal clients. Assess this carefully and change the plan as necessary. Have you fully reviewed your goals, projections and team? What is bringing your business the most return on investment?

    By reviewing where you’ve been, where you are and where you’re going you’ll be able to create a solid foundation for success and get very clear on your BIG PICTURE vision. Planning and strategy are vital to your success.  To receive savvy marketing insights and helpful articles like this, be sure you’re a member of the Write On Creative Community. It’s free and you can sign up here.  You can also explore ways we can work together here

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog


    22 responses to “7 HOT Business Strategy Tips”

    1. Love these tips, Lisa! And I so appreciate the reminder about #3 – I need to get on that asap!

    2. Sue Painter says:

      I particularly like that you offer advice on using a bookkeeper. Most small businesses shirk this, and it shows!

    3. Jenny Fenig says:

      Great reminders about focusing on what’s working and what’s not and having the guts to make necessary changes. You’ve gotta stay nimble to survive and grow as a biz owner. You hit the nail on the head, Lisa!

    4. Jessica says:

      Hot hot hot tips! I especially like evaluating my revenue streams and looking for end of year tax write-offs.

      • Lisa Manyon says:

        Reviewing revenue streams is crucial. Often, especially for creative, mission-driven entrepreneurs and business owners, we have so many ideas we get sidetracked. It’s important to focus on core revenue streams and not create too many choices.
        Write on!~
        Lisa Manyon

    5. Doreen says:

      These are definitely tips that every biz owner should ask themselves. #7 is especially powerful because we can sometimes linger and hang on to doing things that aren’t working and aren’t producing the results we want.

    6. I’m with you Lisa – I prefer to start with big picture perspective and reverse engineering – always easier to chunk down from there than try to chunk up.

    7. Great tips Lisa! I especially agree with the need to have a plan!

    8. thanks for great tips – I’ll be following up on this one for sure – Contact your CPA or bookkeeper to ask about smart business investments for tax write off purposes before the end of the year

      • Lisa Manyon says:

        I’m glad you found the tips helpful. Yes, contacting your CPA to get the scoop on business tax advantages before the end of the year can save you money in the long run. It’s a continual learning process for me and I’m glad to have an amazing bookkeeper and CPA firm.
        Write on!~
        Lisa Manyon

    9. As always, great advice. Another article that’s going into my “review often” file.

    10. Mitch Tublin says:

      It always amazes me how many solo-business owners don’t pay attention to these straight forward easy to follow tips you provided.

    11. Kent Julian says:

      All 7 are great, but the one that hits home the most with me is “take action consistently.” Probably the greatest competitive advantage we have in any endeavor is stick-to-it-tiveness. Consistency puts a person in the Top Ten performance category in most endeavors.

      • Lisa Manyon says:

        Yes, being consistent is KEY to success. Consistency provides staying power and I am a firm believer there is more than enough business to go around and your business needs to be around to attract the business. 🙂
        Write on!~
        Lisa Manyon

    12. Good point about seeing what’s bringing a return on your investment and also keeping your goals out at the forefront. Thanks for these reminders Lisa.

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