• Businesswoman Writing on White Board and Businessman at TableWhile it’s true that you need a website, you also need a strategic marketing plan for your website, a content strategy plan and individual marketing plans for all of your offerings. If you fail to put these strategies in place you will fall into the trap of unrealistic website expectations.  That’s why it’s vital to have clear web marketing strategies.

    I firmly believe that copy is QUEEN and strategy is KING when it comes to your marketing content both online and offline. I must admit that I’m shocked by how many people “think” they have a solid strategy in place but they are missing vital elements of their marketing strategy. These missing elements coupled with unrealistic web expectations are the biggest reasons why people struggle with less than desirable marketing results.

    In order to market successfully online you need to be CLEAR about these 3  web marketing strategies you must have to market your business, products and services.

    1. Your overall strategic marketing plan for your website is an all-encompassing look at what you want your website to do. It’s the main purpose of your site. For example, my site is meant to position me as an expert in the field of copy, content and  business strategy while promoting individual offerings.

    MP900444333[1]2. Your content strategy plan is an editorial calendar of what you want to educate your audience about (assuming you’re using content marketing and relationship building techniques via ezine opt in or consistent blogging). This is what guides the content you create based on your strategy and your BIG vision. For example, my BIG vision is to change the way we market forever (so you get better results) by sharing my history making marketing philosophies as seen in Inc. Magazine. This means I write about marketing techniques based on my values, personal mission, professional mission and BIG vision to educate and build relationships while sharing my NEW Marketing Model for Success. You can view my main category topics on the homepage of the Write On Creative Blog here.

    3. Your individual marketing plans are just that. Individual marketing plans for each of your products and offerings. Yes, you need an individual plan for everything you market. If you offer service based packages you’ll need a plan and strategy to market your services. If you offer products, training, books and beyond, you need a marketing plan for each of those offerings. For example: I have specific marketing strategies and plans for my Manyon Marketing Web Makeovers, 5 Page Web Copy and Strategy Packages, Content Strategy Plans, VIP days and products featured in the Write On Creative Marketing Success Store.

    The individual marketing plans are where unrealistic web expectations come into play most often. This is because once your website is built you may expect it to generate results just by existing and that is NOT going to happen. You might also expect your website to promote events and other offerings that require an off-line marketing approach (hint: you’ll need another plan for that).

    If you’re struggling with unrealistic web expectations or less than desirable web marketing results, I’m happy to help. I reserve time on my calendar for 4 Manyon Marketing Web Makeovers each week and you can reserve your spot here.

    You can also follow this link to accept your  FREE Copywriting Action Plan  and become a member of the Write On Creative Community to receive marketing tips.

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog


    20 responses to “3 Web Marketing Strategies You Must Have”

    1. I love this post, Lisa – I learned from you how important a content strategy plan is – anyone who has yet to do this with you is leaving some serious money on the table:)

    2. Sue Painter says:

      Good points. People think their website will do it all – but the other parts are equally if not more important. Having a website doesn’t get you off the hook about thinking strategically.

      • Lisa Manyon says:

        YOU are spot on here. I am amazed at how many pieces of the marketing puzzle are still missing for people (wow– that was a tongue twister). 🙂
        Write on!~
        Lisa Manyon

    3. Having a marketing strategy is crucial to actually making sales. So many folks are disappointed when their websites don’t generate the income they had anticipated. You’ve laid out the pieces of the puzzle very nicely.

      • Lisa Manyon says:

        Thanks Tiffany,
        I want the process to be as simple as possible for people. I believe everyone deserves to succeed and I’m here to provide support when they don’t want to do it alone or are simply to close to their own message to move forward strategically and successfully.
        Write on!~
        Lisa Manyon

    4. Marketing – and doing it smartly with a plan and a clear strategy in place – is critical to the success of your business online. Merely having a webite won’t do much for you, but marketing it, marketing your blog, and marketing the products, programs, and services you offer on the site will do wonders!

      • Lisa Manyon says:

        I know we’re speaking the same language here. That’s why I happily refer many clients your way for web design and to help monetize web sites. 🙂
        Write on!~
        Lisa Manyon

    5. Lisa, you are so right that we need to have written marketing plans! I’m amazed at how many people don’t take time to plan because they think they are too “busy.”

      • Lisa Manyon says:

        Mary Ellen,
        If people are too busy to “plan” they are already setting themselves up for failure. Success doesn’t happen in a straight line but it definitely doesn’t happen without a plan.
        Write on!~
        Lisa Manyon

    6. Mira Dessy says:

      I do have an editorial calendar that I refer to but had not thought about creating an individual marketing plan for each product or service. That’s something that I’m going to have to sit down and reconsider. Thanks for the great info.

    7. Bill Painter says:

      Good points I have some homework to do to improve my plans.

      • Lisa Manyon says:

        That’s the thing about websites and marketing in general — we will ALWAYS have more homework. It’s an ongoing, ever-evolving process.
        Write on!~
        Lisa Manyon

    8. Jessica says:

      Great points Lisa! I am in the middle of creating my updated website strategy. Thanks for you tips.

    9. Great tips here Lisa – particularly the need to have an individual plan for everything you market -so many business owners wrongly think that they can set and forget!

    10. Mitch Tublin says:

      Yes, that is why it is called a web site and not a slot machine. Good pointers on planning for marketing, websites, and more.

    11. Lynne says:

      Thanks for the insight. With all the competition out there we need the best web marketing strategies that we can get.

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