• 247 WebYour website is an important part of your business. There is no doubt about this. At the same time, you may have unrealistic web expectations. I see this all too often when I work with preferred clients to assess their web strategy, content and beyond.

    I’m not discounting the importance of a website. My website is vital to my business strategy. At the same time, my website is not my only marketing strategy (it’s just one piece of the marketing puzzle).

    The most common unrealistic web expectation that I see is the belief that your website is “the end all be all”, the ultimate answer to marketing success.

    Even some of the savviest business people I have met fall into the trap of believing that once your website is up it will do all of the work for you 24 hours a day, 7 days a week. You can definitely get to the point where your website does generate money for you while you sleep AND it may take you longer than you’d hoped or it may not happen at all if you don’t have the right strategy, team or resources. The truth is building an online business takes time, a clear strategy and patience. The get rich quick approach is not realistic unless you have a LARGE advertising budget.

    You must also consider that you’ll likely need 3 core elements for website success:

    1. an overall marketing plan (including online and offline strategies)
    2. a content strategy plan (aka Internet marketing editorial calendar)
    3. individual marketing plans for each of your offerings (this is often where many make a BIG marketing mistake).

    What do you expect your website to do? Β Are you reaching your goals?

    More often than not I uncover unrealistic web expectations when working with preferred clients on their web content and strategy. The GOOD news about this is, I often also uncover untapped revenue streams that require an offline marketing plan. Β If you’re not sure that that your website is supporting all of your goals, you might consider a Manyon Marketing Web Makeover.

    What’s your BIGGEST web challenge right now? Leave your comment and I’ll respond.

    You might also be interested in claiming your complimentary Copywriting Action Plan and joining the Write On Creative Community for more marketing strategies.


    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog


    9 responses to “Unrealistic Web Expectations”

    1. I’m with you, Lisa! You can’t expect the cash to start flowing in just because your website is up. You have to have an effective marketing plan and sales process.

    2. Betsy Baker says:

      Lisa, I totally agree that your website is only part of your overall marketing strategy. I also urge clients to set up their website to actually work for them to make them money – not just be a pretty online brochure. πŸ™‚

    3. Sue Painter says:

      I do believe that a biz website can work for the owner 24/7 – but that’s not all that it takes to do well in business. And once that website is up, it’s a living, breathing beast that needs feeding. I teach “your website is never done.” πŸ™‚

    4. Bill Painter says:

      Good advice. I am amazed at how many websites have really dated information. It’ is obvious that they put it up and forgot it.

      • Lisa Manyon says:

        Yes Bill,
        I often see the “set it and forget it” technique with websites and people wonder why they are not getting the results they expected. Hmmm…
        Write on!~

    5. Jessica says:

      You are correct, Lisa. A website is just one piece of the marketing puzzle and this article helps people to see that they must manage their expectations in regards to it. I thought my website would bring an in-pouring of date invitations… nope. One year late and I’m only on date number 10. Too bad I can’t blame my website πŸ˜‰

    6. Mitch Tublin says:

      A part of the overall business plan is the marketing plan.
      The website, blog, social media, and more are all part of the marketing plan. It is not a slot machine. Agree.

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