247 WebYour website is an important part of your business. There is no doubt about this. At the same time, you may have unrealistic web expectations. I see this all too often when I work with preferred clients to assess their web strategy, content and beyond.

I’m not discounting the importance of a website. My website is vital to my business strategy. At the same time, my website is not my only marketing strategy (it’s just one piece of the marketing puzzle).

The most common unrealistic web expectation that I see is the belief that your website is “the end all be all”, the ultimate answer to marketing success.

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Even some of the savviest business people I have met fall into the trap of believing that once your website is up it will do all of the work for you 24 hours a day, 7 days a week. You can definitely get to the point where your website does generate money for you while you sleep AND it may take you longer than you’d hoped or it may not happen at all if you don’t have the right strategy, team or resources. The truth is building an online business takes time, a clear strategy and patience. The get rich quick approach is not realistic unless you have a LARGE advertising budget.

You must also consider that you’ll likely need 3 core elements for website success:

  1. an overall marketing plan (including online and offline strategies)
  2. a content strategy plan (aka Internet marketing editorial calendar)
  3. individual marketing plans for each of your offerings (this is often where many make a BIG marketing mistake).

What do you expect your website to do?  Are you reaching your goals?

More often than not I uncover unrealistic web expectations when working with preferred clients on their web content and strategy. The GOOD news about this is, I often also uncover untapped revenue streams that require an offline marketing plan.  If you’re not sure that that your website is supporting all of your goals, you might consider a Manyon Marketing Web Makeover.

What’s your BIGGEST web challenge right now? Leave your comment and I’ll respond.

You might also be interested in claiming your complimentary Copywriting Action Plan and joining the Write On Creative Community for more marketing strategies.

Lisa Manyon is "The Business Marketing Architect," a content strategist for mission-driven entrepreneurs. She's the creator of the values-based "Challenge. Solution. Invitation.™" communication framework to create marketing messages with integrity by focusing on PASSION points (as seen in Inc. Magazine). She specializes in reverse engineering your most powerful solutions into profitable revenue streams. She offers coaching, consulting, copywriting training, and strategies to effectively market your business. Her content strategy plans are known to produce million-dollar results. She’s a #1 international bestselling author and award-winning speaker available to teach, train, and transform your audience with interactive Business Breakthrough Boutiques. She offers business-building resources on her award-winning blog. www.writeoncreative.com/blog