• What are you doing to maintain visibility and profitability?  I’m refocusing, leveraging and streamlining my offerings, team and more (Hint: this is a continual process especially when it comes to your web presence). AND during the process I’m doing a lot of reflecting on what works, what doesn’t work and what can be improved. I invite you to do the same.

    One thing that I know for sure is that our business and marketing plans have to be flexible. There are several elements of plans that really challenge people

    1)Creating a plan (you do have one, right? If not — it’s TIME)
    2)Implementing the plan (too often there is a plan in place but no action to make it happen)
    3) Reviewing and adjusting the plan based on performance (you have to track and measure results)

    I’ve also learned that planning doesn’t have to be painful or complicated — although often we make it more so than it needs to be (I know I’m guilty and recently I had a big ah-ha moment about that). In fact, I’ve realized that collaboration with colleagues, mentors and clients is the KEY to successful planning and business growth strategies  (it’s not that I hadn’t known this but sometimes we are so involved working “in” our business we forget to work “on” our business).  I think sometimes we expect too much of ourselves and don’t reach out for support, wisdom and advice from others because we feel we should have a handle on it all.  I also see A LOT of people hiding behind their websites and social media.

    While it’s true that one of the best ways for potential clients and prospect to connect with me is via my website– my website alone doesn’t generate ALL of my business.  You cannot rely on your website alone — especially if you don’t have a content strategy in place to drive traffic and consistently create engaging content. If you’re wondering why your website isn’t working as well as you had hoped, maybe it’s time to reassess your strategy both online and offline. 

    Here are three ways you can increase your profitability and visibility:

    1) Review your plan and make adjustments as necessary.
    All too often we forget to plan the work and work the plan. This could be because we’re too busy working “in” our business instead of “on” our business. Take the time to plan and review and if it’s a challenge for you, get some help. I connect with trusted advisers in this area all the time. This is especially important for your website content and strategy.

    2) Pick up the phone and personally connect with your clients and colleagues. In the digital age we rely on technology TOO much. In fact, too few people are making genuine connections with their clients. Actually speaking with them will give you a better idea of what they really need. Your clients will be be pleasantly surprised (sometimes even shocked) to hear from you. Your colleagues are an excellent referral source and it’s a great idea to stay in touch to see how you can build those relationships to increase profits via referrals.

    3) Revisit your website content and strategy. All too often I see clients “set it and forget it” with their website. This means your information gets stale, your clients needs likely have changed and you’re not really connecting. I suggest reviewing and revamping your content each quarter (at a minimum). Perhaps it’s time for a Manyon Marketing Web Makeover?

    Are you reaching your projections? What do you need to do to make that happen?

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog


    13 responses to “Is Hiding Behind Your Website Hurting Your Profitability?”

    1. Sue Painter says:

      Ahhh the whole thing about getting a plan, putting it into effect, and evaluating what works is really the bulk of staying in business. It’s easy to fall off the planning bandwagon, but savvy small biz owners know to keep at it.

    2. Lisa
      I like this one a lot because it’s so unusual these days: “Pick up the phone and personally connect with your clients and colleagues”. Better still, meet in person for tea (herbal tea in my case!) if they are local

    3. Mitch Tublin says:

      Yes Lisa, imagine that, actually calling up and speaking with people or heaven forbid, meeting with them face to face. This is why ‘networking skills’ are so important.

    4. Indeed! It’s amazing how many people will answer their phone (but not their email). Whenever possible, my favorite is face to face – and I make sure there is some face time with contacts and prospects once a week at a minimum. This keeps me (and them) engaged and interested.

      Sure, I’ll show up on social media, but the purpose of that is to stay in sight NOT to sell. For me, the personal touch is key.

      • Lisa Manyon says:


        I love your approach. Something to remember about email is that it is not always reliable. So, you may send something but there is no guarantee it’s been received. Follow through, personal contact and staying connected is crucial. That reminds me that we need to chat soon.

        Write on!~

        Lisa Manyon

    5. “Set it and forget it” is a real webemy (my way of saying web enemy!) … while it may be easy to brush aside, people WILL notice if you neglect your site. Great advice, Lisa!

    6. Krisz Rokk says:

      You nailed it Lisa! It’s crucial to have both online & offline strategies in place. If you rely solely on SEO and Google decides to change their algorithm (e.g. Google Panda, Google Penguin) you might have a tiny problem :).
      Hence the importance of combining several marketing strategies and revising regularly in order to make the necessary adjustments.
      Creating and executing a sound business and marketing plan will definitely help you ‘navigate’ better and achieve your goals faster.

      • Lisa Manyon says:


        You are RIGHT on! I feel extremely blessed that I have a background that spans the mediums. My experience from the ad agency days with radio, television, print, direct mail and more really serves me and my client well.

        Write on!~

        Lisa Manyon

    7. Nicole says:

      You nailed it! We are in the process of updating our offerings also. Once you start digging in it is amazing how many things you find that you forgot you posted!

      • Lisa Manyon says:


        Isn’t that the truth. It’s time to revisit all my autoresponder series, too. 🙂 The FUN thing about marketing, strategy and copy is that we’re never really done with any of it.

        Write on!~

        Lisa Manyon

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