• WritingLove it or hate it copywriting is an important part of your marketing strategy.  I have copywriting tips to help make the copywriting process much easier and I’ll share them in just a minute. First let’s talk about why people need help with copy.

    There are typically three reasons clients come my way.

    1) They need copy (they have realized they don’t want to be a copywriter, they don’t have the time or professional training and support is needed). The needs range from press releases, to web copy and strategy to sales letters and more.

    2) They have copy that needs help (they’ve either written copy that isn’t truly connecting or hired a copywriter who didn’t deliver what was promised). — See how to choose the right copywriter for your project here

    3) They want to do it themselves (they like writing but want fresh tips to write sticky copy).  The good news is I meet my clients where they are and once the copy and messaging is dialed in I even offer high-level marketing consulting to help reach even BIGGER goals.

    I’m often interviewed about my marketing strategies and copywriting  techniques and I love to share valuable information help make your marketing more successful.  This interview with Inez Bracy of Living Smart and Well Radio covers some JUICY copywriting tips you can use right away. Click here to access the radio show where Inez Bracy interviews Lisa Manyon (me) about business copywriting (and feel free to share it with friends and colleagues).

    You can get more details on the main section of the Write On Creative website and you can also get access to a free Copywriting Action Plan to help you improve your marketing messages.

    I answer your marketing, advertising, branding, publicity and copywriting questions via the ‘Ask Lisa’ section of my blog and I invite you to ask your questions here.  You might also find this post helpful – What is the most important part of website copy?

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog


    18 responses to “Copywriting Tips on Living Smart and Well Radio”

    1. Thanks for sharing your juicy tips as always

    2. Can you check the link you’ve posted??

    3. Great radio interview! Love your new approach of building relationships! Copy that feeds on people’s fears is outdated!

    4. Thanks for sharing Lisa and that is exactly why I used your services to help me write copy. You met me exactly where I am, allowed me to think out oud and then crafted compelling words out of my thoughts. Thank you!

    5. Tara Powers says:

      Lisa – I fall into the category of trying to do it myself and your new copy approach has helped me tremendously think about what I am writing, how to write in a way that will make people know, like and trust me and eventually do more business with me. Thanks for being a leader and giving us new fresh ideas to consider for our marketing materials!

      • Lisa Manyon says:


        You are welcome. I’m so glad that my “Challenge. Solution. Invitation.™” copywriting formula is helping you. That’s my intent and I plan to help shape the way we market forever with this new approach. I’m excited by the media, interview and speaking opportunities my philosophies are generating. More to come.

        Write on!~

        Lisa Manyon

    6. Tommi Wolfe says:

      Thanks for sharing your strategies and tips Lisa, it is so important for entrepreneur to do great copy, and I find that very few people are naturally able to write great copy!

      Great interview!

      Tommi Wolfe – The Startup Expert

      • Lisa Manyon says:

        Hi Tommi,

        You are correct. For many writing is a challenge. I feel blessed to have the natural ability to capture the voice and essence of others. I’m also even more blessed to be able to share my new copywriting formula to help marketers experience greater success and create marketing messages with ease and integrity. I’m excited about the interviews, media exposure and speaking opportunities my “Challenge. Solution. Invitation.™” formula is generating. I’m excited to help change the way we market forever and to help other move from manipulative tactics to proven formulas that build relationships first and come from a place of true service while getting results. Win-win.

        Write on!~

        Lisa Manyon

    7. Sue Painter says:

      It’s so good to know someone who can outline why people need services and how to structure it, too. It definitely takes knowledge and a knack to do great copy.

      • Lisa Manyon says:


        Thanks and it goes WAY beyond just the copy (as you know). Strategy is VITAL and often the difference between a successful campaign and a flop.

        Write on!~

        Lisa Manyon

    8. Lisa
      Your copywriting advice is always great – thanks!

    9. This post is a great example of what it looks like when a business owner is clear about their ideal clients’ needs and the ways they can work with you.

      You’re clear, and as a result it’s very clear to us as well who would be a great fit to work with you … which makes it easier for us to refer people to you …

      but I’ll be you knew that already!

      • Lisa Manyon says:


        Thanks so much and clarity is KEY. That’s exactly why I’m able to refer many delighted clients your way for stellar WordPress sites.

        Your magic sentence exercise is also helping many bring clarity to their “sales” conversation.

        Your professionalism and expertise is appreciated!

        Write on!~

        Lisa Manyon

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